According to research done in June of 2016, only 29% of U.S. retail firms are actively using SMS marketing. Another mobile marketing survey released last year proved that over half of US consumers prefer receiving loyalty based text offers. When you cross examine these two statistics, opportunity arises. If the majority of US based consumers want to be rewarded with text promos, what’s the hold-up? If you own, operate, or manage a retail location, you should definitely utilize this mobile communication method.
If you’re nodding your head, and ready to try SMS, here’s a few tips to get you started.
- Know your customers, and what they consider a “reward.”
- Ask yourself, “Are my customers avid texters?”
- Make a list of offers that customers would consider high value.
- Schedule out campaigns at least 30 days in advance. We recommend sending out at least one unique offer a week.
Currently, our retail customers make the most of our MMS messaging, text to win contests, birthday rewards, unique promo codes, mobile coupons, and drip campaigns. But, this is just the tip of the iceberg. With SMS, the time you spend digging through our educational resources directly reflects on your success. If you want results, make learning a priority. Start by combing through our Beginner’s Guide to SMS Marketing. This will take you through keyword selection, auto reply composition, list growth, and campaign recommendations.
As a text marketing provider, we will always prioritize your success. We want to see you win with SMS. This isn’t just another ho-hum marketing method. Instead, it’s a permanent and affordable solution. Feel like learning more? Give us a buzz at 1.800.688.6290 or shoot us an email at firstname.lastname@example.org. Our feature rich platform makes text marketing success inevitable. As long as you’re following our best practices and text campaign recommendations, this mobile marketing tool will grow your business on a budget.