Maybe you’re all about mass texting, but don’t have time to delve into the nitty gritty logistics. You need to fire out your first campaign in a hurry. Although we usually advise against this type of initial urgency, here’s a quick mass texting cheat sheet to follow if you find yourself in that predicament.
1. Choose a textword that’s unique to your business.
Let’s say you own a street stand called Stan’s Hotdogs. Don’t just reserve the textword HOTDOGS. That’s pretty generic. Stay on brand by reserving STANS or even better, STANSDOGS. Keep it short and sweet, all while being unique. This will make the opt in process that much easier.
2. Err on the side of overestimation when deciding on your frequency promise.
When it comes to mass texting, you don’t want to cut it too close. Don’t promise 3 campaigns a month, and then regularly fire out four at the last minute. Think of the “most case” scenario when setting your frequency number.
3. There’s no such thing as overdoing it when it comes to list promotion.
Plaster flyers all over your brick and mortar. Regularly tout your mobile rewards program on social media. Engage in one on one verbal invitations every time a new customer comes through your line. Promote, promote, promote. This is the only way to grow your list. If you’re not promoting your mass texting program, you’ll experience little to no long term results. Remember, don’t spend hundreds of dollars on promotional tools. Keep it basic. Stick with grassroots options.
Join forces with premier mass texting service, SlickText.com. Give us a ring at 1.800.688.6290, or head over to the pricing page and sign up for a free plan. Our feature rich platform is flooded with top of the line educational resources that empower you, the new mass texting user to succeed.