Text Marketing / Text Message Marketing News

Please take some time to explore our text marketing news blog. There's constantly new things happening in the world of text message marketing and our goal is to bring the newest and most meaningful news to 1 spot for you to learn from. If you have any questions about any of the articles featured here, please don't hesitate to reach out with your questions!

21 Apr 2015

Google’s Mobile Friendly Algorithm Update Put in Motion Today

Today’s the big day folks! Google recently confirmed that the new algorithm change has officially rolled out. But, don’t panic, there’s still time. It’s never too late to optimize your website for mobile. In fact, Google anticipates that not all site owners will follow the recommendation and make their site mobile friendly right away. Some people will get […]
16 Apr 2015

Marketers Should Beware of Mobile Advertising Fraud

Mobile marketing has observed an insane increase in usage and effectiveness these past couple years. Keeping this in mind, there’s bound to be a few bad seeds that pop up. Fraudulent advertising companies like to take advantage of marketing trends, and capitalize on their effectiveness. As we have discussed before, the native ad format is going to be the […]
15 Apr 2015

Politicians Rely on SMS Marketing to Leverage Campaign Support

The bids for the 2016 presidential campaign are slowly rolling in, so this is a perfect time to discuss SMS marketing for politicians. Senator Ted Cruz launched the first noteworthy political SMS marketing campaign a few weeks ago. As the rates of mobile device usage soar, this marketing method is becoming a valuable and obvious option. Cruz […]
9 Apr 2015

Digital Ad Spend Rates Soar for Mobile Devices

If you’ve been following us for a while, you know mobile marketing is our preference. That’s definitely no secret. In the past two years, old school marketers are starting to see the benefits of this new school method. Google, top dog search engine, has even bellied up to the bar by releasing an algorithm that […]
7 Apr 2015

Mobile Displays Heavily Feature The Native Ad Format in 2015

If you regularly surf the net, you’ve probably seen hundreds upon thousands of different display ads. These ads will sit on your favorite websites, and sometimes obnoxiously distract you from casually browsing online. Most of the time, these display ads heavily push a product or service, and don’t always offer a huge amount of value […]
31 Mar 2015

Data Proves That Mobile Marketing is Increasingly More Effective Than Social Media Marketing

About five or so years ago, mobile marketing was still considered new school. Marketers didn’t rely on this method alone, simply because there wasn’t a ton of positive case studies associated with this technique. But, as society became increasingly more digital, mobile marketing quickly surpassed social media marketing as the most effective way to reach […]
26 Mar 2015

Breast Cancer Centers Use Text Message Reminders to Increase Screening Attendance

If you’re a mobile phone user, chances are you’ve received an automated emergency alert or weather notification at some point. For example, if you own an iPhone, open up your settings. You will see the option to switch on Amber Alerts and Severe Weather Notifications. Text communication is a great way to reach a large number of […]
24 Mar 2015

Mobile Payments App Square Cash Now Available

If you’re a modern and tech savvy retailer, you’ve probably used Square before to capture payments. It’s always been and quick and effective way to streamline the payment process, especially if you’re a business owner on the move. Use it to accept in store payments for products, or capture payments from clients when offering your […]
17 Mar 2015

Beware of Text Messages Offering a Free Pension Review

If you’ve worked in business long enough, you probably know that scammers prey on the elderly. They try to trick them using new school and personalized marketing techniques, in hopes of either stealing their income or identity. We read news this morning of one such scam, using text messages encouraging seniors to redeem a “free pension review“. […]
12 Mar 2015

Google Favors Mobile Friendly Sites in Upcoming Algorithm Changes

In the next few weeks, Google will launch it’s newest algorithm changes. If you own an ecommerce site, chances are you know how critical search engine optimization can be to your business. When you rank on the first page in Google, you’ll see a drastic increase in site traffic, which ultimately means more sales. As long […]