Text Marketing / Text Message Marketing News

Please take some time to explore our text marketing news blog. There's constantly new things happening in the world of text message marketing and our goal is to bring the newest and most meaningful news to 1 spot for you to learn from. If you have any questions about any of the articles featured here, please don't hesitate to reach out with your questions!

24 Jun 2015

Palm Breeze Partners with Local Radio Station for Text to Win Contest

Did you know text to win contests are equally as valuable on a local level? Big brands routinely partner up with local media outlets to run text to win contests that offer a great return. We just came across this recent example from Palm Breeze and Boston’s variety radio station, Mix 104.1. There’s so many things we […]
23 Jun 2015

Instagram Integrates Trending News Function in Search and Discovery

Instagram announced today that they will now feature trending stories and events on the Explore page. This tab has been revamped to show popular tags and places. What makes functionality like this so important? Is this a necessary upgrade, or just a search accessory? Let’s put it this way. Now, more than ever, mobile app […]
17 Jun 2015

Video Previews in App Store Offer Limited ROI

Head over to the App Store. Note that most of your favorite apps offer a video preview. Video marketing is a great way to promote your product or service, but recent research shows that this method proves unsuccessful in the App Store. It’s no secret that the attention span of the average consumer lasts a period of […]
16 Jun 2015

Twisted Tea and Ford Mustang Summer Text to Win Contest

Pictured below is a promotional graphic for the Twist Up Your Car text to win contest. Ford Mustang partnered with Twisted Tea to offer this summer special. Text to win contests are a great way to engage with customers and grow your text message marketing list. Although we’re definitely fans of the concept, there’s a […]
11 Jun 2015

Here’s Why Text Message Marketing is Just Like Online Dating

In the world of online dating, you get to know someone on a personal level, while at the same time maintaining a comfortable and secure distance. A recent article written by Small Business Trends compared mobile marketing to online dating. As one of the top text message marketing providers, we can definitely agree with the undeniable […]
10 Jun 2015

What We Can Learn from McDonald’s Text to Win Contest

Normally, brands use text to win contests to grow their list. However, in some situations, they’re only used to increase customer engagement and strengthen awareness. Pictured below is a text to win contest that McDonald’s ran in 2014. They partnered up with 365Black Awards and the 2015 Essence Festival. If a customer texted MCD to 23845, […]
9 Jun 2015

Social Challenge App Takes Cause Related Campaigns to Another Level

Hold onto your hats, all you social cause campaign supporters. Did you take part in the ice bucket challenge? Do you want to use your social participation to promote the greater good? Chances are, you’re the type of person who stays away from selfies, and instead focuses on posts that increase awareness. If you answered yes […]
4 Jun 2015

Here’s One Situation That Encourages SMS Marketers to Be Aggressive

Here at Slicktext.com, we usually advise customers to steer clear of obnoxious messaging. Generally speaking, first time users should send out no more than 4-6 campaigns a month. If you rack up too many outbound campaigns, your opt outs will naturally increase. People don’t want to be bombarded with promotional messages, especially on a personal mobile […]
3 Jun 2015

Coors Lights and Jason Aldean Partner Up for Text to Win Contest

Text to win contests are particularly popular among the concert crowd. We’ve worked with several big name promoters to increase concert attendance and capitalize on fan engagement. Not only do these campaigns instantly spike ticket sales, they also offer huge value to all your sponsors. In the image below, you can see how Coors Light and […]
2 Jun 2015

Instagram Hopes to Increase User Engagement with Email Highlights

If done correctly, email marketing can greatly increase social engagement. However, if a social media channel abuses this power, it will do just the opposite. Instagram has decided to tread that fine line, as they predict that the risk is definitely worth the reward. Currently, all Instagram users browse on their own time. The search tab […]