Text Marketing / Text Message Marketing News

Please take some time to explore our text marketing news blog. There's constantly new things happening in the world of text message marketing and our goal is to bring the newest and most meaningful news to 1 spot for you to learn from. If you have any questions about any of the articles featured here, please don't hesitate to reach out with your questions!

23 Sep 2015

Slicktext.com Briefs Users on SMS Marketing Compliance with New Guidebook

It’s time to put on your big kid marketing pants, and get ready to learn. The team over at Slicktext.com just released their latest SMS marketing guidebook. This new educational tool details out everything you need to know about SMS compliance. We wrote this edition with beginners in mind. As a new SMS marketing user, you […]
16 Sep 2015

Online Texting Services Prioritize Campaigns That Provide Extreme Value

Our online texting service prioritizes subscriber satisfaction. Don’t fire out an SMS campaign “just because”. Always have a plan, and schedule out all campaigns in advance. Follow a set promotional structure, and make sure each campaign includes the following elements. Personalization Reward your subscribers with special offers on their birthday. If this doesn’t fit your current […]
2 Sep 2015

Instagram Responds to Demands with Photo Resizing Options

It’s no secret, our social media obsessed generation hates blurry, stretched photos. It totally ruins the browsing experience, and doesn’t allow for much visual appeal. Facebook already resizes photos to fit different devices, and has now pushed Instagram to offer this same option. A couple weeks ago, you simply couldn’t resize your Instagram photos to fit […]
25 Aug 2015

Top Whisperings About the Upcoming iPhone 6S Release Location

We’ve recently heard rumors that Apple is planning on unveiling the iPhone 6S in a new venue. Although there currently isn’t concrete evidence or a statement to support these whisperings, several large mobile industry players are definitely raising a bit of speculation. Top analysts don’t expect the San Francisco’s Yerba Buena Center for the Arts to act as […]
18 Aug 2015

TV Ads Prove Appealing to Mobile App Marketers

Just when we thought television ads were becoming a thing of the past, and only suitable for billion dollar corporations, we’ve been proven wrong. Recent studies show that television ads are the go to for mobile app marketers nationwide. What makes this costly method appealing? Two things: reach and proven results. Television ads have been […]
22 Jul 2015

Internet Ad Spend Predicted to Trump Television in 2017

It’s no secret, the Internet has been making its presence known for quite some time. Years ago, television was the big dog. The best of the best would pool millions of ad spend into one or two major network commercial slots. Although this still may be incredibly effective in certain arenas, 2017 predicts a definite […]
16 Jul 2015

Location Based Initiatives Grow in the Mobile Sector

Location based targeting is the new hot thing in the mobile world. And if you step back to reflect, this initiative makes tons of sense. Gone are the days of sending out mobile offers to unqualified users. Why not offer the mobile user a targeted experience based on location? As one of the top text messaging […]
10 Jul 2015

Native Ads Trump Banner Ads on Mobile Devices

This year, native ads have taken the lead, especially when it comes to mobile devices and advertiser preferences. When reviewing this information, we asked our team, what’s so special about native ads? Although we came up with a bunch of different reasons, there were a few that stood out as undeniable. While banner ads usually appear borderline […]
1 Jul 2015

Check Out This Simple Yet Effective Dollar Tree Text to Win Contest

If you’ve given text message marketing a try, you know how effective a text to win contest can be. If done correctly, it can double, triple, even quadruple your current list size. Who wouldn’t want that? However, if done incorrectly, you will scare away potential opt ins, and lose current list subscribers. First things first, when […]
30 Jun 2015

Push Notification Opt In Doubles Average Mobile App Retention Rate

Kahuna, one of the top leaders in mobile marketing automation, released a report today that analyzed app opt in and retention rates. This report also detailed the effects of automation, or lack thereof. The research includes data collected from over 39 million mobile users. This annual report influences mobile marketing and automation trends, and the team at […]