An example of the native ad format on a mobile device
If you regularly surf the net, you’ve probably seen hundreds upon thousands of different display ads. These ads will sit on your favorite websites, and sometimes obnoxiously distract you from casually browsing online. Most of the time, these display ads heavily push a product or service, and don’t always offer a huge amount of value to the viewer. They can be annoying, and borderline black hat. Personally, they make our skin crawl, and we’re so glad new and old school marketers alike are drifting away from this technique. What are they moving towards you ask? Give a warm welcome to the native ad format. Gone are the days (we hope), of obnoxious spammy looking display ads. Popular search engines are working towards bringing you something called the native ad. Native ads work toward spreading valuable organic content. They offer the viewer something worthwhile.
The best news is the native ad format looks amazing on a mobile device. So, if you’ve hopped onto the mobile everything trend, you’ll be happy to know that 2015 will serve you with some great ad formats. Grant it, advertising is still advertising. We won’t always see things we want to see. Sometimes, even native ads will still distract you from your purpose, but hey – at least now they’re focused on offering you something of value in exchange for your click.
If you haven’t heard, 2015 is all about mobile. Over 90% of the population owns a mobile device. This statistic proves that mobile marketing is where it’s at, and if you’re a retailer, it’s time for you to hop on the bandwagon.
Coupled with mobile marketing, text message marketing is also seeing a huge increase in favorability. Hop aboard the mobile bandwagon and give Slicktext.com, top text message marketing provider a call today, 1.800.688.6290.