It’s no secret, the Internet has been making its presence known for quite some time. Years ago, television was the big dog. The best of the best would pool millions of ad spend into one or two major network commercial slots. Although this still may be incredibly effective in certain arenas, 2017 predicts a definite shift in ad spend, even among the largest corporations.
A new report released by FIPP, also known as the Worldwide Magazine Media Association, predicts that online ad spend will globally overtake television spend in 2017. It’s important to note, the digital ad spend trend hasn’t just dominated on a national level. It’s proven to be a globally effective option.
Currently, internet advertising already dominates in Australia, Canada, China, Czech Republic, Denmark, Estonia, Finland, Germany, Hungary, Ireland, Netherlands, Norway, Sweden and the UK. This growth can be partially attributed to the growing number of ecommerce and mcommerce transactions. Media and purchasing habits have a huge say in the funneling of advertising dollars. China boasts the largest percentage, with 80% of the population engaging with ecommerce.
We’re excited about this news, and definitely think it’s a positive predictor for the future.
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