We love diving into large scale text to win campaigns. They prove how easy it is to engage the masses with one simple promotion. Last fall, Dunkin’ Donuts partnered with JetBlue to run an exclusive instant win text campaign. Here’s one of the great graphics they used to promote this contest.
Looking at this promotional banner, what are a few things we immediately noticed?
- They market it as an exclusive rewards club. When you see DDPERKS, you assume you’re texting in for VIP offers. You subconsciously realize that you’re being rewarded for your engagement, which encourages you to text in.
- Dunkin’ Donuts partnered up with travel powerhouse JetBlue to offer two great prizes. There’s power in numbers, and this partnership allowed them to reach twice as many qualified customers.
- The text in details are large and easy to read. When promoting a text to win contest, keep your graphics simple and to the point. Let the exclusive offer or prize speak for itself.
- The graphic is branded with both company logos. Always include your logo on all promotional materials, it helps facilitate brand awareness.
Keep these pointers in mind when designing your first text to win campaign. Instant win contests grow your text message marketing list at rapid speed.
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