UK consumers want to hear from brands and interact with them, and they want to do this via their mobile devices. A recent Warc survey compiled results recently that directly indicated this wish. More than half of all residents of the UK preferred communication via text message.
The Warc survey included more than 1,570 mobile respondents who agreed to download a special app. Push app and text marketing ruled at the end of the day. SMS text marketing works, and not only do people want to hear from companies via this method, they are also far more likely to respond. According to the survey, 70% of all UK consumers interact and engage with the text marketing they have opted in to receive.
What does this mean to the business owner? Tremendous opportunity lies within text marketing, and if you’re not already using it you are missing out on something incredible.