Data Proves That Mobile Marketing is Increasingly More Effective Than Social Media Marketing

Mobile Marketing and Text Marketing

About five or so years ago, mobile marketing was still considered new school. Marketers didn’t rely on this method alone, simply because there wasn’t a ton of positive case studies associated with this technique. But, as society became increasingly more digital, mobile marketing quickly surpassed social media marketing as the most effective way to reach thousands of people in a matter of seconds.

According to the Pew Research Center, over 90% of the entire population owns a cellphone.

This might not seem like a big deal, but it counts for something, right? Imagine being able to reach 90% of your customers via text message. If you own a smartphone, you can probably attest to the fact that your mobile device is essentially attached to your hip. This means that most text messages are received and read almost instantly. As a marketer, this type of immediacy and high level of engagement is as good as gold. On top of this, Pew Research Center states that 67% of mobile users regularly check their phone for new text messages, emails or missed calls – even if they didn’t hear a notification.

The insane ROI is a complete no brainer.

At, we actually offer a free plan for our customers. If you’re just getting started with text message marketing, this is a great way to get your feet wet at absolutely no cost. Even if you’re signed up for a paid text message marketing plan, you still will invest pocket change in comparison to the long term return.

Segmentation and highly specific targeting puts mobile marketing on a whole new level.

Sure, you can target specific individuals in paid campaigns on Facebook or Twitter, but that doesn’t mean your organic content is reaching qualified users. With text message marketing, you can segment your list hundreds of different ways. Even beginners can sort their list by age and location, at the very least. This, coupled with smart phone usage and behaviors, makes mobile marketing increasingly more effective than social media marketing.

Partner up with the top text marketing provider today. Give us a call at 1.800.688.6290.