Author Archive

29 May 2015

Dunkin’ Donuts and Jet Blue’s Instant Win Text Campaign

We love diving into large scale text to win campaigns. They prove how easy it is to engage the masses with one simple promotion. Last fall, Dunkin’ Donuts partnered with JetBlue to run an exclusive instant win text campaign.
28 May 2015

Top Takeaways from Abercrombie & Fitch “WARRIOR” Text to Win Campaign

Did you know that a ton of mass retailers use text message marketing to engage with their customers? Even the trendiest stores make use of this immediate and affordable communication method. When observing retail text message marketing campaigns, you’ll
27 May 2015

Apps Are the Driving Force Behind Millennial Mobile Shopping Habits

Some marketing managers assume that the mobile shopping experience is driven by PPC advertising. To put it in simpler terms, they think that consumers are more apt to make a purchase on their mobile phone when enticed with
26 May 2015

What We Can Learn from Reese’s Text to Win Contest

Did you know that internationally recognized brands use text message marketing to increase sales and customer interaction? Just to name a few, Coca Cola, Coors Light, and Reese’s all take advantage of this immediate and affordable communication method. Why?
15 May 2015

Coffee Lovers Heated Over Starbucks Mobile Pay App Fraud

Have you ever used a payment app to process a transaction? Imagine what would happen if someone used an app to access your financial information. In the past month, the Starbucks mobile app has proven shaky at best, as
13 May 2015

2016 Digital Ad Spend Numbers for Presidential Campaign Predicted to Hit 1 Billion

Politicians haven’t always relied on digital or mobile marketing efforts to increase campaign engagement. But in the last year, President Obama has encouraged the use of these popular marketing channels. Instead of counting on cold calls or campaign flyers, politicians now
5 May 2015

New Research Suggests Toddlers Pick Up Mobile Before Potty Training

You probably read that title and thought “there’s just no way!“. But it’s true. If you have a little one in your life, you may have even seen it with your own eyes. Toddlers are becoming increasingly
30 Apr 2015

Dominos Mobile Site Conversions Fail Compared to Ordering App

According to recent news from Mobile Marketing Watch, Dominos has observed a decrease in mobile site ranking and profitability. Now, this might come as a shock, when it seems that all things now trend towards mobile. How can
28 Apr 2015

Consumers Aren’t in a Rush to Purchase Wearable Devices

The recent release of the Apple iWatch has sparked an insightful conversation about the consumer’s desire to purchase wearable technology. What was anticipated to be a trend that would take the country by storm hasn’t quite picked up
23 Apr 2015

Studies Show That Over 25% of US Citizens Redeem Text Marketing Offers

Text marketing is still a relatively new marketing technique, but some people don’t realize how extremely effective it is. It isn’t old school, it isn’t spammy, and it isn’t archaic. In years to come, we predict that