Author Archive

26 Mar 2014

Jack Daniels goes March Madness With New Text Marketing Campaign

Jack Daniels, the popular brand of whiskey, made March Madness a little more exciting this year, and made one person very happy with a sweepstakes prize good for a trip to Las Vegas to celebrate the 2015
23 Mar 2014

Don’ Miss Out on Text Marketing

UK consumers want to hear from brands and interact with them, and they want to do this via their mobile devices. A recent Warc survey compiled results recently that directly indicated this wish. More than half of
21 Mar 2014

Chipotle Proves Text Marketing Works

Chipotle is going where no company has gone before. They have introduced a new video series via text marketing, and there’s a sweepstakes included. This large burrito chain is calling this sweepstakes ‘Farmed and Dangerous,’ and it
21 Mar 2014

Readers Digest Introduces Text Marketing for Advertisers

Reader’s Digest, a monthly  magazine, has started a text marketing program that enables their advertisers – brands like Nature’s Bounty and Geico- to connect directly with their customers and the offers they have made available. With this
20 Mar 2014

Burger King Losing Money With Text Marketing Approach?

Burger King was well aware of how well text marketing has helped businesses over the past several years. So the fast food giant decided to step their brand and product awareness up and take part in the
20 Mar 2014

Sip & Win with Pepsi

Pepsi is no stranger to text marketing. They’re a brand that has long relied on this form of marketing, and they continue to do so with complete confidence that it is going to accomplish exactly what they
20 Mar 2014

Legos & Yogurt Go Hand in Hand With Text Marketing Campaign

Warner Brothers and Dannon, two names familiar and enjoyable to most of us, have learned just how effective text message marketing really is. Neither company had used this form of marketing until recently when the pair teamed
22 Feb 2014

Hooters Super Bowl Text Marketing Campaign Gains 50,000 New Subscribers

Hooters has long used text marketing to bring awareness to its brand, however the company has recently added an improved strategy to its marketing scheme during a recent Super Bowl themed campaign. State of Text helped Hooters
18 Jan 2014

South Dakota Text Message Bans

How would you feel about paying $100 to send a text message? If the governor approves, the state of South Dakota could become one of the next states to make it illegal to text and drive. This