Apple Tight Lipped About New Startup Acquisition

SMS marketing

Apple is floating under the radar with their most recent investment, the purchase of Perceptio. On occasion, Apple goes shopping for smaller tech companies that have not yet been tainted by heavy investor relations. Apple prides itself on innovation, and in doing so, looks to align with companies who also walk down this same path.

Apple is choosing to keep the terms of this deal private, as their acquisitions predict future product development initiatives. Rumor has it, this new merge will allow Apple to expand on artificial intelligence systems without sharing large sums of user data.

Preceding this purchase, Apple acquired a U.K. based startup that focused on developing smarter Siri like personal assistants that are capable of having longer conversations. As a whole, all of Apple’s acquisitions always aide in new quarterly and annual initiatives.

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