Text Marketing for Pizza Shops
Grow your pizzeria with one simple tool: text marketing. Fire out unique offers, increase foot traffic, and reward loyalty with our text marketing service.
You shouldn't have to spend hundreds of dollars to see results from your marketing. Text messages promise one thing: a great return on your investment. Our text marketing platform serves thousands of pizza shop owners nationwide. From the small mom and pops, to the well known franchises, customers are receving and redeeming text marketing campaign offers from pizza shops like yours every single day.
How Text Marketing Works
Start by selecting a keyword that's unique to your pizzeria. If you're stuck on this first step, just keep it simple. Go with a shortened version of your business name. Above all else, make sure it's easy to spell and remember. Customers will text this word to a short code to join your text list.
For example, let's say your pizzeria is called Marco's Chicago Slices. You'd do best by just reserving the keyword MARCOS. Customers will then text MARCOS to 31996, and be instantly added to your list.
The Auto Reply
After signing up for your text marketing list, your new opt ins receive an automated text. This is known as an SMS autoresponder or "auto reply". This confirms their subscription, includes opt in incentive details, and provides a compliance statement. It might look something like this:
Thanks for signing up for Marco's SMS Club! The deals start now. Show this text to get one free 32 ounce beverage with any slice.
You can send quick and easy mobile coupons, automated "happy birthday" texts, run text to win contests for prizes and more. Our text marketing service is feature rich, easy to use and very affordable. It's the perfect way to communicate great deals to your pizza shop patrons.
If you're reading this and nodding your head, then we're heading in the right direction. If the basic concept is still a bit confusing, that's ok! Here's an example scenario.
Martin owns a local pizza shop. It's been in the family for 32+ years. Business has been mediocre lately. He's not thrilled with the progress. Every day, tons of potential diners walk past his door. He's paid hundreds for newspaper ads. He's active on Twitter. He hired a high school kid to put up flyers in the local hangouts, but nothing seems to be working.
Here's a thought. What if Martin texted his customers? Think about the last time you didn't read an incoming text message. There couldn't be a better way to reach his diners. That night, he heads over to SlickText.com, and signs up for our SMS marketing service. He selects his unique keyword: MARTY.
The next day, he starts advertising his text club. He posts signs, announces it on Twitter, and personally invites each customer to join. Interested patrons text MARTY to 31996, and in return, get one free specialty slice.
His list begins to grow, and each week he sees 270+ new subscribers sign up.
On Tuesdays, Martin logs in to his Slick Text account, and sends out an awesome deal! It's that simple. Every week, his promos get redeemed by hundreds of hungry customers.
How Will SMS Grow Your Business?
Let's start off with these three common truths.
- Everyone loves pizza.
- People love saving money.
- Everyone reads their text messages.
What happens when you mix these 3 truths together? You get an effective marketing method that cuts through the noise with high value offers. Pizza shop owners get more business. Pizza lovers cash in on deals. Everyone walks away happy.
Text marketing is doing wonders for our customers. Business owners who follow our guidelines see:
- Increased foot traffic
- Increased offer redemption
- Boosts in brand awareness
- Heightened customer engagement
What do these benefits have in common? Every single one increases revenue.
Why Choose SMS?
Out of all other marketing solutions, what makes texting perfect for pizza shops?
- Everyone receives SMS.
- Over 90% of all messages are read within the first 5 minutes of delivery.
- The average person looks at their cell phone 150+ times a day.
- 70% of Americans want mobile offers from their favorite businesses.
- It's affordable. At just pennies per single message, it's cost effective.
These benefits just scratch the surface. Our platform also offers unparalleled customer support, user friendly features, and educational tools that empower you to succeed.
How to Get Started
1. Reserve Your Keyword
Above all else, your keyword must be unique to your business. For example, if you own a pizzeria called Stan's Slices, you should reserve the keyword STANS. Don't overcomplicate your keyword selection. Instead, just go with your gut.
2. Set Your Auto Reply
This text messages automatically sends to subscribers after they sign up. Always include a confirmation of subscription and valuable offer. Keep in mind, people love instant gratification. Don't make the opt in incentive difficult to redeem.
3. Grow Your List
Promote a great opt in incentive. Make your offer so awesome, customers can't say no. Then, promote like crazy. Here's some easy ways to grow your text list.
- Post a text to join graphic on Facebook.
- Send out an email with opt in instructions.
- Put up in store flyers.
- Insert a sign-up widget on your website.
- Verbally engage with customers, and ask them to sign up.
4. Send Out Irresistible Offers
Once a month, have an offer development meeting. Sit down with your core employees, and talk about what you think it is customers want. Then, schedule out your promos for the next 30 days.
If messages offer little to no value, people will care less. They won't redeem, and even worse, they could opt out. This leaves you in the middle of nowhere, with a keyword you can't even make work.
Text Marketing Campaign Ideas for Pizza Shops
Maybe you don't struggle in the evening, but lunch can be a drag. You've contemplated closing for the afternoon hours, because business is insanely slow. Why not fire out a lunchtime special to encourage foot traffic?
Step away from your desk and treat yourself with our Buy One, Get One Slice FREE lunch special! Stop in today between 12-3PM, and show this text to redeem.
Everyone loves receiving special deals on their birthday. Why not send them automatically with a text message? Happy birthday text marketing campaigns boast some of the highest ROIs.
Happy birthday Jessica! Stop down at Pete's Pizza anytime this week for a free slice on the house. Have a great day.
Text to Win Party Package
Superbowl Sunday is probably one of your busiest sales days. Why not capitalize on this trend, and run a text to win contest? Contests build engagement, offer great prizes and grow your text marketing list all at the same time.
Ready for Superbowl Sunday? Text PARTY for your chance to win a free Superbowl party package: 4 large pizzas, 100 wings, and four 24 OZ sodas.
Entice customers to think pizza tonight!
What's for dinner tonight? How about this mouth-watering flatbread pizza! Show this text for $5 off your order! Good only for tonight!
Run a Contest
Running a text message marketing contest grows your list and engages customers at the same time! Here's an example...
You've entered for a chance to win a FREE pizza party for 10 people. We'll be announcing the winner this Friday at Noon! Good luck!!
Remind customers about the Sunday afternoon game.
This Sunday the Bills play the Browns. Watching the game? Come watch it with us! Free drinks with the purchase of a large pizza!
Testimonials from Our Customers
Text message marketing has been working great for us. We have followed the strategy they laid out for us and have been consistently growing our list every week. Thanks to the support of Slick Text, we had over 500 people on our list in less than 3 months. It's been a great asset to our business for sure!
Helpful Text Marketing Resources for Pizzerias
Want to dig in a bit more? That's perfect! Here's some resources for you. Consume these and consider yourself halfway to becoming a text messaging pro.
- SMS Marketing Learning Center
- Beginner's Guide to SMS Marketing
- Advanced Guide to SMS Marketing
- Text Marketing Best Practices
What are your thoughts? Do you see how text marketing can help pump up your pizza shop? Our platform is easy to use, affordable, and beginner friendly. We'll walk you through the basics of SMS, and make sure you experience success with Slick Text.
Don't put off your business growth. Hop on the texting train and sign up for your free plan today.
P.S. Not ready to sign up? Give us a call at 1.800.688.6290 or shoot us an email. We'll walk you through the entire process, and give you personalized recommendations.