Text Marketing for Movie Theaters
Amp up your ticket, food and beverage sales with text marketing for movie theaters. Hundreds of movie theaters nationwide find value in this mobile communication tactic.
Don't overcomplicate the process. Text marketing for movie theaters is actually quite simple. For example, grow your list with a text to win movie party package, and then continue to reward subscribers with weekly VIP deals. Remember, your SMS marketing list will only grow if you promote high quality offers.
How Text Marketing Works
A keyword is a word, phrase, or acronym that represents your business. When people want exclusive offers, they text this unique keyword to a short code. A short code is a 5 or 6 digit phone number that's used for SMS marketing.
For example, let's say you're the Director of Marketing at a local cinema called Parktown Pictures. You might want to reserve the keyword PARK, PARKPIC, or even PP. The simpler; the better. This will increase your number of opt ins, as people won't get bottlenecked in the sign up process. Interested customers then text this keyword to our shortcode, 31996.
The Auto Reply
After joining your mobile rewards club, new subscribers will receive a message back called an auto reply. This confirms their subscription. At the bare minimum, you want to make sure subscribers meant to opt in to your list. Aside from this, include any offer redemption details in this automated message. An auto reply for a movie theater might look something like this:
Thanks for joining Dipson Theatres mobile rewards club! Show this text to get $3 off your next showing.
With movie theaters, your offers should center around showings and concessions. To get the most bang for your buck, these are really the only two options. You can fire out bring a friend passes, concession discounts, or buy one, get one free specials.
Franklinville Cinema 8 has been open for 6 years. It's a family owned establishment. Owned by the Patrickson family, this theater is a great place for family friendly features. Parents within a 30 mile radius frequent their cinema. Unfortunately, there's been some new construction going on in the neighborhood. Franchises and big business owners are coming in, and trying to put Franklinville Cinema right out of business.
Tim Patrickson, the general manager, is looking for a way to keep their head above water. They try a local radio spot, but that's totally ineffective. And, when it comes to big budget advertising, the franchise competition blows them right out of the water. Franklinville Cinema can't afford to plaster billboards all over town. That's completely unrealistic.
So, what's a personable yet affordable way they can reach loyal patrons? Text marketing. Did you know that over 90% of all text messages are opened in five minutes or less? Couple that with the extreme affordability of text marketing, and Franklinville Cinema actually has a fighting chance.
They decide to give SMS advertising a try on a huge box office premiere night. They already know attendance will be through the roof for this cult classic. Why not capitalize on the influx by pushing food and drink specials? Tim places a large cardboard sign in front of the concession stand that reads, "Buy two large popcorns, get a 32oz soda for free! To claim this deal, text FC to 31996." That night, over 377 people join their SMS list.
This opt in incentive helps them grow their list into the thousands, and from that point on, they regularly fire out promotions, which easily help them keep up with the neighborhood competition.
How Will SMS Grow Your Movie Theater?
Let's start off with these three common truths.
- People enjoy entertainment.
- They're more likely to attend a showing if there's a discount involved.
- Everyone reads their text messages.
What happens when you take these three facts into consideration? Movie goers get discounts. Theaters get more business. Everyone walks away happy and entertained.
Text marketing is doing wonders for our customers. Theater owners who follow our guidelines are seeing:
- Increased foot traffic
- Increased offer redemption
- Boosts in brand awareness
- Heightened customer engagement
What do these benefits have in common? Every single one increases revenue.
Why Choose SMS?
Out of all other marketing solutions, what makes texting perfect for movie theaters?
- Everyone can receive texts.
- Over 90% of all texts are read within the first five minutes of delivery.
- The average person looks at their cell phone 150+ times a day.
- 70% of Americans say they would like to receive mobile offers from their favorite businesses.
- At just pennies per text, it's cost effective.
These benefits just scratch the surface. Our platform also offers unparalleled customer support, user friendly features, and educational tools that empower you to succeed.
How to Get Started
1. Select a Keyword
Choosing your keyword is the first step in implementing a text marketing program. Make sure it's simple, unique, and above all else, easy to remember. Doing so will help you maximize your SMS list growth.
2. Set the Auto Reply
Your auto reply fires out to subscribers immediately after they opt in. It includes a confirmation of subscription, and if applicable, a valuable offer. Remember, if you promise an awesome opt in incentive, make sure you include offer details in this confirmation.
3. Grow Your List
Provide a valuable opt in incentive. Make your offer so awesome, customers can't say no. Then, promote like crazy. Here's some easy ways to grow your list.
- Post a text to join graphic on Facebook.
- Send out an email with opt in instructions.
- Put up in store flyers.
- Insert a sign-up widget on your website.
- Verbally engage with customers, and ask them to sign up.
4. Send Out Irresistible Offers
If you own a theater, you most likely know your patrons and what they want to see. Jot down a list of
If your messages offer little to no value, people will quickly opt out. Subscribers don't want to receive annoying texts on the regular. At the very least, they will just start ignoring your messages.
Sample Text Marketing Campaigns for Movie Theaters
Opening Night Presale
If you're showing a movie that has a cult following, and need a way to inform the public; text marketing is the way to go.
Star Wars premieres tonight! Reserve your ticket here: bit.ly/294JH9
Special Birthday Rewards
If you reward your customers on their special day, they're more likely to stay loyal to your brand.
Happy birthday Kristine! Show this text, today only, for one free pass into any matinee.
Testimonials from Our Customers
We can't even begin to explain what kind of impact texting has had on our business! We're a small, local theater, but text messaging helps us easily spread the word and draw in a crowd.
Helpful Texting Resources for Movie Theaters
Want to dig in some more? That's awesome! Here are our very best resources for you. Consume these and consider yourself halfway to becoming a text marketing expert!
- SMS Marketing Learning Center
- Beginner's Guide to SMS Marketing
- Advanced Guide to SMS Marketing
- Text Marketing Best Practices
Keep in touch with regular patrons. Maximize your weekly showings. Increase your concession sales. All in all, text marketing for movie theaters is a no brainer.
Don't put off your business growth. Hop on the texting bandwagon and sign up for your free plan today.
P.S. Not ready to sign up? Give us a call at 1.800.688.6290 or shoot us an email. We'll walk you through the entire process, and give you personalized recommendations.