Text Marketing for LuLaRoe Consultants
Use text message marketing to instantly alert regular shoppers about LuLaRoe pop up sales. Increase shopper engagement, and sell inventory in a fraction of the time.
Over 800 LuLaRoe consultants have experienced major success with our platform. Promote your pop up sales with one simple text message. Not quite sure how the whole text marketing thing works? Keep reading, and we'll walk you through the entire process.
How Text Marketing Works
Select one keyword that represents your list. This might be something like LULAROEAMY or if you prefer to keep it short and sweet; your first name will suffice. Then, every time a new shopper wants to join your list and get instant sale alerts, they simply text LULAROEAMY to 31996.
Remember, your keyword is what distinguishes you from the rest of the consultants. Make sure it's easy to spell, type, and remember. You want to make joining your list as easy as 1, 2, 3.
The Auto Reply
After joining your list, new subscribers will be sent an automated reply that includes details about your first promotion; or more information on how to stay in the loop. An example of an auto reply for a LuLaRoe consultant might look something like this:
Thanks for signing up to get sales alerts from LuLaRoe Amy and Nicole! Use code TXT123 to get $3 off your next order.
At the end of the day, it really is all about the offer. If you're sending irrelevant messages to your subscribers, they'll learn to ignore your correspondence. With LuLaRoe, shoppers want you to get right to the point. Announce when new product is available, and your subscribers will always stay engaged. It's as simple as that.
Rose is a stay at home mom. She started in direct sales a few years ago; but nothing really stuck. She wasn't a super huge fan of makeup, she couldn't really get into essential oils, and she sure wasn't about to join a random MLM pyramid scheme.
One afternoon while they're out to coffee, her girlfriend suggests LuLaRoe. After all, Rose does love leggings. Their product is becoming quite popular, so it'd be advantageous for Rose to get in on this business opportunity sooner rather than later. She eagerly agrees, and becomes a LuLaRoe consultant.
The first couple weeks, she has a really hard time distinguishing herself from the other consultants online. She knows she can make a solid living from this business opportunity. Why? Everyone loves leggings. But, she wants to be different than the rest. She doesn't want to just settle for a Facebook pop up group.
Luckily, her sister Marianne works for a text message marketing firm. She convinces Rose that text alerts are single handedly the best way to reach her LuLaRoe customers, and sell out her inventory in a matter of hours. Rose gives it a try, and sure enough, Marianne is right. Her LuLaRoe pop up shop quickly becomes one of the most popular online.
Why Choose SMS?
Out of all other marketing solutions, why does text marketing work for direct sales?
- Everyone receives text messages.
- Over 90% of all texts are read within the first 5 minutes.
- The average American looks at their cell phone 150+ times a day.
- 70% of Americans want to receive mobile offers from their favorite businesses.
- At just pennies per text, it's cost effective.
These benefits just scratch the surface. Our platform also offers unparalleled customer support, innovative features, and educational tools that empower you to succeed.
How to Get Started
1. Select a Keyword
Before planning out your first campaign, or how you'll promote your list to eager shoppers, you must select a keyword. Although it must be easy to remember, it also needs to be relevant to you. For example, LLRSARAH is simple, but also unique to the consultant.
2. Compose Your Auto Reply
Your auto reply automatically sends to subscribers after opting in to your list. This confirms their subscription and also includes redemption details for your opt in incentive. Keep it short and sweet.
3. Promote Your List
Want to grow your list? First, you have to promote your opt in incentive. If people don't know about that, your list simply won't grow. Try the following list growth techniques.
- Post a text to join graphic on social media.
- Fire out an email with opt in instructions.
- Tack up in store flyers.
- Insert a sign-up widget on your website.
- Verbally engage with customers, and ask them to sign up.
4. Send Out Irresistible Promos
Just like anything else, you've got to keep the people entertained. What do we mean by that? Regularly fire out high value offers. Keep your clients happy with a growing SMS marketing list that offers a great return.
If you fail to do so, people will quickly opt out of your list. This will result in low offer redemption rates, and ultimately; cause you to question your SMS efforts.
Sample Text Campaigns for LuLaRoe consultants
Announce Pop Up Sales
Keep your pop up announcements short and sweet. Include a link to the actual pop up, as well as photos of new inventory.
Hey there gorgeous! It's time for our St. Patricks Day Pop Up. Check out our beautiful new pieces here: bit.ly/94JL9
Send Out Birthday Rewards
Reward your LuLaRoe shoppers with a special discount on their birthday.
It's your special day! Use coupon code LLRBDAY for $5 off your next order.
Helpful Resources for LuLaRoe consultants
Want to learn everything is to know about text marketing, and how it can help your LuLaRoe business? Check out these helpful resources.
- SMS Marketing Learning Center
- Beginner's Guide to SMS Marketing
- Advanced Guide to SMS Marketing
- Text Marketing Best Practices
Wouldn't you love to instantly touch base with your shoppers? With Slick Text, it's a total breeze.
Don't put off your business growth. Hop on the texting bandwagon and sign up for your free plan today.
P.S. Not ready to sign up? Give us a call at 1.800.688.6290 or shoot us an email. We'll walk you through the entire process, and give you personalized recommendations.