Text Marketing for Food Trucks
Text marketing and food trucks are a match made in modern day business heaven. Send out location info, reward foodies with mobile discounts, and more.
If you own a food truck and aren't using text marketing, you're leaving free money on the table. This is a great way to engage with customers of all ages, and increase daily foot traffic. Our food truck customers love taking advantage of text to win contests, birthday rewards, MMS marketing, and more.
How Text Marketing Works
You kick things off with a keyword. A keyword is a word or phrase that is unique to your business. When people want exclusive offers, they text this keyword to a short code. A short code is a 5 or 6 digit phone number that's easy to remember.
For example, let's say you own a hot dog truck called Dan's Dogs. You might want to reserve the keyword DANSDOGS or DANS. We recommend staying away from DOGS, as this could potentially result in unqualified opt ins. When customers want to join your SMS marketing list, they text this keyword to the shortcode 31996.
The Auto Reply
After opting in to your list, customers receive an auto generated text back confirming their sign up. This message is called an auto reply. In this text, you reward new subscribers for opting in. An auto reply for DANSDOGS might look something like this.
Thanks for linking up with Dan's Dogs! Show this text next time you stop by for one free dog with the purchase of any regular priced dog.
Sure, you can collect phone numbers until you're blue in the face. But, if you're not doing anything with this information, why bother? Remember, an expectation has been set. In exchange for their personal digits, subscribers are anticipating exclusive offers and information. Don't let them down. Something as simple as BOGO free or $2 off your next order will easily suffice.
Is the lightbulb starting to go off? Does text marketing make sense to you? If not, check out the example scenario below.
Matt and Ben own a BBQ food truck. They both dropped out of college to follow their dream of making a food truck fortune. They want to eventually buy 2-3 more trucks, and create an entire empire. Although this sounds fine and dandy, they're struggling with earning repeat business.
At first, they thought it was their product. They changed up the BBQ sauce, sourced meat from different vendors, but the problem remained. People raved about their food regardless, but they never saw the same customer twice. After a while, this really started to discourage these two college buddies.
One day, Ben had an epiphany. He said to Matt, "What if people just don't know where we are?" After discussing it for a few minutes, they realized that they did change locations every day. And, they only announced this location change on Facebook. The chance of even 10% of their fans seeing this update was slim. And there you have it, folks.
They start looking for an alternative solution. Matt suggests, "I mean, I do instantly open my text messages." Ben starts to wonder, "Can we text our customers?" He does some research, and finds a really great SMS marketing service.
They reserve the keyword BROBBQ, and after just a couple short weeks, their list has grown to almost 2,000 subscribers. On top of that, they use text marketing to fire out special promos, and more importantly, weekly location information.
After a month or so, they start noticing the same customers frequenting their establishment. This is great news, as it means their text marketing efforts are successful. As their list grows, so does their business.
How Will SMS Grow Your Business?
Let's start off with these three common truths.
- People love eating.
- People love saving money.
- Everyone reads text messages.
What happens when you mix these 3 together? You get an effective marketing method that cuts through the noise with high value offers. Food truck owners get more business. Bellies are full, and everyone walks away happy.
Text marketing is doing wonders for our customers. Food truck owners who follow our guidelines see:
- Increased foot traffic
- Increased offer redemption
- Boosts in brand awareness
- Heightened customer engagement
What do these benefits have in common? Every single one increases revenue.
Why Choose SMS?
Out of all other marketing solutions, what makes texting perfect for food trucks?
- Everyone receives SMS.
- Over 90% of all texts are read within the first 5 minutes of delivery.
- The average American looks at their cell phone 150+ times a day.
- 70% of Americans want to receive mobile offers from their favorite businesses.
- At just pennies per text, it's affordable.
These benefits just scratch the surface. Our platform also offers rockstar customer support, easy to use features, and educational resources that empower you to succeed.
How to Get Started
1. Reserve a Keyword
Remember, your keyword must be unique to you. Don't just opt for the word FOODTRUCK, or something of the like. Instead, get as specific as possible.
2. Set Your Auto Reply
This message sends to subscribers after they first opt in. Always include a confirmation of subscription and valuable offer. This is important, as people love immediate gratification and easy to redeem offers.
3. Promote and Grow Your List
Provide a valuable opt in incentive. Make your offer so awesome, customers can't say no. Then, promote like crazy. Here's some easy ways to grow your list.
- Post opt in instructions on Facebook.
- Send out an email with opt in instructions.
- Use a website widget.
- Verbally engage with customers, and ask them to sign up.
4. Send Out High Value Offers
This is gonna take a bit of brainstorming on your part. Sit down with employees, and make a list of what you think customers want. If your messages offer no value, people will opt out. That sucks for you, as it defeats the whole purpose of text marketing. The more numbers on your list, the more impact your texts have on sales.
Sample Text Marketing Campaigns for Food Trucks
Text to Win Contest
Who wouldn't want to win a free supply of delicious food? Set up a text to win contest that rewards your loyal patrons for their business and grows your list at the same time.
We've got a great contest running this week! Want to win free lunch for 5 days straight? Reply FEEDME, winner will be announced on the 14th at Noon!
Everyone wants exclusive mobile discounts, especially when it comes to food. Fire out buy one, get one specials or maybe even an hour flash special if business is slow.
It's 4 o'clock Power Hour! $1 tacos, show this text to redeem. Promo ends at 5PM, get down here before we sell out!
Text Marketing Testimonials
It's a fantastic service! We certainly see more ROI using this channel of marketing compared to social or email. There's no other service with the ability to put content directly into the hands of your customer.
Helpful Text Messaging Resources for Food Trucks
Ready to soak up some more knowledge? Here are out best text marketing resources for food trucks.
- SMS Marketing Learning Center
- Beginner's Guide to SMS Marketing for Food Trucks
- Advanced Guide to SMS Marketing for Food Trucks
- Text Marketing Best Practices for Food Trucks
So, do you give it a yay or nay? Remember, the open rate of text marketing greatly exceeds that of any other method. This is something you just can't deny.
Don't delay your business success. Hop on the SMS bandwagon and sign up for your free plan today.
P.S. Not ready to get started? Give us a call at 1.800.688.6290 or shoot us an email. We'll walk you through the sign up process, and give you personalized recommendations.