Text Marketing for Fast Food

Own a fast food franchise? You certainly know this: competition can get pretty fierce. Stay ahead of the curve with text message marketing. Fire out mobile coupons, birthday rewards, and more.

text marketing and sms marketing for fast food restaurants

Our fast food customers are on the cutting edge of innovation. Sure, they fire out exclusive mobile offers. That's a no brainer. But beyond that, they're using our text to win contest feature, birthday rewards, drip marketing campaigns, and more. Every single feature helps them make the most of their SMS efforts.

How Text Marketing Works

The Keyword

First things first, you must pick a keyword that accurately represents your fast food restaurant. Ideally, it should be the simplest version of your business name. This keeps things easy to understand and remember, which will increase your number of opt ins. The more complicated your keyword, the lower your opt in rate wil be.

For example, let's say you own a burger joint in Philly. You set up the keyword PHILLYBEEF. When burger fans want to join your rewards list, they text this word to a 5 or 6 digit number known as a short code. They can then receive exclusive mobile discounts from your restaurant.

The Auto Reply

After joining your fast food rewards list, customers receive an immediate text back confirming their subscription. In addition, they will also receive a compliance statement and offer redemption details. It might look something like this:

Thanks for joining the Philly Beef VIP list! Show this text for 1 large fry with the purchase of a burger. Stay tuned for more great deals.

The Offer

First week in, and you're killing this whole SMS marketing thing. You've gathered 211 subscribers, what's next? Now, more than ever, you must focus on providing solid offers. If you don't give subscribers what they want, your list count will quickly dwindle. On top of that, make sure you're firing out regular campaigns. We recommend rewarding subscribers once a week.

If you're reading this and it all seems to make sense, that's awesome. If not, that's totally ok! Read through the following example to broaden your understanding.

Example Scenario

The fast food industry is insanely competitive. Think about it. There's probably a McDonald's, Burger King, and Wendy's on every corner in your hometown. How do you differentiate your chain from the hundreds of other locations in a 60 mile radius? You think outside the box.

Instead of doing the usual holiday coupons, you try something different this year. You want to run seasonal discounts, as per usual. But instead of wasting thousands of dollars printing up cardstock coupons, you decide to give mobile coupons a try.

You search for mobile coupons in , and Slick Text comes up. You navigate to the site, sign up for the SMS marketing service, and mess around with their mobile coupon generator. It's simple, easy to use, and appealing to the eye. Plus, it allows you to add social links, store directions, and more.

When customers pull up to your window, you tell them to text FRIES to 31996 for a special mobile coupon. Most follow your advice, and they get a free fry with their purchase that same day. Doesn't get much better than that. Happy customers equals more business.

Plus, in addition to mobile coupon redemptions, you now have a running list of customers you can reward with regular promotions. It's a win win for everyone involved.

How Will SMS Grow Your Business?

Let's start off with these three common truths.

  • People love food.
  • People love saving money.
  • Everyone reads texts.

What happens when you mix these three facts together? You get a mobile marketing method thats cuts through the noise and offers instant gratification.

Text marketing is doing wonders for our fast food customers. At the minimum, they observe:

  • Increased foot traffic
  • Increased offer redemption
  • Boosts in brand awareness
  • Heightened customer engagement

What do these benefits have in common? Every single one increases revenue.

Why Choose SMS?

Out of all other marketing solutions, what makes texting perfect for fast food chains?

  • Everyone can receive texts.
  • Over 90% of all texts are read within the first five minutes of delivery.
  • The average person looks at their cell phone 150 or more times a day.
  • 70% of Americans want mobile offers from their favorite stores.
  • It's affordable. At just pennies per text, it's cost effective.

These benefits just scratch the surface. Our platform also offers unparalleled customer support, user friendly features, and educational tools that empower you to succeed.

How to Get Started

1. Reserve Your Keyword

Your keyword must be unique to your business. It's what separates you from all the other fast food restaurants. Ideally, you should use a shortened version of your business name. This encourages stronger brand association.

2. Compose Your Auto Reply

This message sends to subscribers after they first opt in. Always include a confirmation of subscription and valuable offer. This is important, as people love instant gratification.

3. Promote Your List

Provide a valuable opt in incentive. Make your offer so awesome, customers can't say no. Then, promote like crazy. Here's some easy ways to grow your list.

  • Post a text to join graphic on Facebook.
  • Send out an email with opt in instructions.
  • Put up in store flyers.
  • Insert a sign-up widget on your website.
  • Verbally engage with customers, and ask them to sign up.

4. Fire Out Valuable Offers

This is gonna take a some brainstorming on your part. Sit down with employees, and make a list of what you think your diners want.

When your text campaigns offer little to no value, people quickly learn to ignore your messages. Once they start ignoring, it's pretty hard to turn the ship around.

Text Marketing Ideas for Fast Food Restaurants

Limited Time Mobile Offers

Want to encourage higher offer redemption rates? Fire out limited time only "show this text" mobile offers.

We're giving away one free milkshake with every value meal, today from 1-3PM! Show this text to claim your shake.

Automated Birthday Rewards

Want to encourage customer loyalty and consistent offer redemption? Give birthday rewards a try.

Happy birthday Max! Stop in today and show this text for a free burger on the house! Have a great day!

New Menu Alerts

Every fast food restaurant has a few dishes that drum up a cult following. Fire out exclusive new menu alerts with one simple text marketing message.

Our famous rib sandwich is back on the menu! Limited time only, stop down and get yours today. Show this text for 20% your purchase of 2 or more.

Run a Contest

Text marketing contests build your subscriber bases and increase customer morale. Here's an example...

Sweet! You've entered for a chance to win FREE LUNCH FOR A WEEK! We'll be announcing the winners next weekend. Good luck!!

Flash Specials

Overstocked on a particular product? Send out a special offer!

MMS marketing for fast foodToday only, buy a 5 pc chicken nugget, get the second one free!

Staff Communications

Text message marketing will land your messages in the hands of employees instantly.

Don't forget about the staff meeting tomorrow morning at 11 AM here at the restaurant. Bring a pen and paper!

Testimonials from Our Fast Food Customers

"We saw results pretty quickly!"

I don't have a huge marketing budget, but text marketing was affordable and seemed to be the way of the future... so we gave it a try. It didn't take long for us to grow our list and within a month's time, we had people coming in daily to redeem our mobile coupons.

Susan H. - Drop In 24/7 Burger
"Won't find better customer service!"

Was hesitant because I'm not too tech savvy but Bobby walked me through everything and I have 400 subscribers on my list now!

Doug W. - The Twist Drive In

Helpful Texting Resources for Fast Food Restaurants:

Ready to dig in some more? That's perfect! Here's some more awesome resources for you. Consume these and consider yourself halfway to becoming a text marketing pro!

Final Thoughts

So, what is your gut reaction? There's so much opportunity in text marketing, and it's not going anywhere, at least not anytime soon.

Don't put off your growth. Hop on the texting bandwagon and sign up for your free plan today.

P.S. Not ready to sign up? Give us a call at 1.800.688.6290 or shoot us an email. We'll walk you through the entire process, and give you personalized recommendations.

Get started with text marketing
for your fast food restaurant today!

We're here to help you through anything you need to get started.

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