Text Marketing for Cafes

Who doesn't love coffee? We love showing coffee shop owners how to use text marketing to grow their business. Partner with us and we'll do the same for you.

text marketing and sms marketing for coffee shops

We love working with small town coffee shops. Cafe owners are always so passionate about their business, and we love showing them how to grow their influence and reward loyal patrons. You can fire out mobile coupon codes, loyalty reward incentives, event reminders, special announcements, and more. Partner up with our SMS marketing service and grow your cafe today.

How Text Marketing Works

The Keyword

Your text marketing efforts begin with a keyword. This is a word, two words, or phrase you choose to represent your business. Customers then text this keyword to a short code to join your text marketing list. Remember, this keyword should be unique to your business, and as specific as possible.

For example, let's say you own a cafe downtown called Breakfast Blend. You might want to reserve the keyword BLEND. BREAKFAST could be another option, but this might be a bit long, and could result in typos. When customers want to join your list, they text BLEND to 31996.

The Auto Reply

After joining your list, subscribers will receive an automated message back confirming their subscription. This is known as an auto reply or "SMS autoresponder". In addition, you can include redemption details for your opt in incentive, a link to your website, or directions to your establishment. The possibilities are endless. An auto reply for Breakfast Blend might look something like this.

Thanks for signing up for the Breakfast Blend mobile rewards club! Show this text for one free scone when you purchase any size hot beverage.

The Offer

You're all about text marketing, and we don't blame you. After promoting your list, it quickly grows to 88 subscribers in the first two days. That's great! Now what? Schedule out your weekly promotions. Ideally, you want to fire out a reward, exclusive deal, or important announcement once a week.

As a cafe owner, $2 lattes from 1-3 PM would be a great offer. This would increase foot traffic; and therefore, grow your business.

Example Scenario

Who doesn't love a nice warm cup of coffee? We sure do. But, local cafes seem to be popping up everywhere, especially in the larger cities. Steve is a college graduate, espresso fanatic, and book lover. He wants to open up a coffee shop that caters to people just like him. He decides to call it Book and Beans.

New customers stop in, order a drink of their choice, and then can browse Steve's wonderful library of self help books and historical non fiction. (There just happen to be his two favorite genres.) Business is actually amazing, and Steve can't complain.

But, he's run across one problem. His target drinker tends to be environmentally conscious. This is something Steve completely resonates with. At the same time, he also loves rewarding his regular walk ins. He currently uses a punch card system, but this really isn't the "greenest" solution.

One day, he decides to ditch the punch cards all together. Instead of making people burn through tiny pieces of paper to earn a free cup, he wants to take his loyalty rewards mobile. He signs up for an account with Slick Text. He reserves the keyword BEANS, and drinkers interested in receiving weekly deals text this word to 31996.

Trees are saved, the loyalty program is more efficient, and as a result; business grows.

How Will SMS Grow Your Business?

Let's start off with these three common truths.

  • People love coffee.
  • People love saving money.
  • Everyone reads their text messages.

What happens when you mix these 3 facts together? You get an effective marketing method that cuts through the noise with high value offers. Text marketing is doing wonders for our customers. Cafe owners who follow our guidelines see the following.

  • Increased foot traffic
  • Increased offer redemption
  • Boosts in brand awareness
  • Heightened customer engagement

What do these benefits have in common? Every single one increases revenue.

Why Choose SMS?

Out of all other marketing solutions, what makes texting perfect for restaurants?

  • Everyone can receive text messages.
  • Over 90% of all texts are read within the first five minutes of delivery.
  • The average American looks at their cell phone 150+ times a day.
  • 70% of Americans want to receive mobile offers from their favorite businesses.
  • It's affordable. At just pennies per text, it's cost effective.

These benefits just scratch the surface. Our platform also offers unparalleled customer support, user friendly features, and educational tools that empower you to succeed.

How to Get Started

1. Reserve Your Keyword

As mentioned above, your keyword should be unique to your business. In fact, it's what separates your list from the next guy's. Keep your keyword short, sweet, and easy to remember.

2. Set Your Auto Reply

The auto reply is a message that sends to new subscribers immediately after opting in. It's a way of quickly confirming their subscription. If for some reason they didn't mean to join, they can easily reply back STOP, and be removed from your list.

3. Promote Your List

First, settle on a valuable opt in incentive. Remember, if people don't find your offers appealing, they won't join your list. In addition, give these following list growth techniques a try.

  • Post a text to join graphic on Facebook.
  • Send out an email with opt in details.
  • Put up in store signs.
  • Insert a sign-up form on your website.
  • Verbally engage with patrons, and ask them to sign up.

4. Fire Out Irresistible Deals

Do your research. Ask youself, "What do my customers really want?" If your messages offer little to no value, people will unsubscribe. That's definitely not what you want, as SMS marketing is only successful when customers are engaged with your list.

Text Marketing Campaigns for Coffee Shops

Loyalty Rewards

Reward loyal cafe patrons with exclusive text marketing offers that encourage them to frequent your establishment.

Punch cards are in! Show this text for two free punches, and get a head start on your free cup of coffee.

Event Notifications

Holding an open mic night? Maybe an afternoon musical hour? Invite loyal coffee friends in with one simple text message.

Folk music in the lobby today! Stop in and show this text from 2-430PM to get one free cup of our french blend.

Mobile Coupon Codes

Let's keep it simple. People want exclusive mobile discounts. That's probably why they joined your text marketing list. Make sure to fire out consistent offers.

We're trying our hand at peppermint frappuccinos! Stop down today and show this text for a free sample.

Testimonials from Our Customers

"Text marketing is a no-brainer!"

Text marketing is a no-brainer. It's a great way to get the word out about events and specials for the shop. The guys at SlickText are great to work with and always there when I need them.

Jason F. - Cornerstone Cafe
"The one on one training was excellent."

Bobby has been so helpful with getting us set up and running. The one on one training was excellent. Loving the growth we've already seen!

Ryan S. - Spot Coffee

Helpful Text Marketing Resources for Cafes

Want to dig in some more? That's awesome! Here are our very best resources for you. Consume these and consider yourself halfway to becoming a text marketing expert!

Final Thoughts

Sounds easy enough, right? If you own a cafe, coffee shop, or any sort of beverage house, give text marketing a try. It's the easiest way to reward loyal patrons.

Don't put off your growth. Hop on the texting bandwagon and sign up for your free plan today.

P.S. Not ready to sign up? Give us a call at 1.800.688.6290 or shoot us an email. We'll walk you through the entire process, and give you personalized recommendations.

Get started with text marketing
for your cafe today!

We're here to help you through anything you need to get started.

You're in excellent hands. We work with some of the world's greatest companies.

iHop ESPN FedEx Virginia Tech  Universal Music American Cancer Society