Text Marketing Help Center

Help Article


How do I choose my textword?

Found in: Textwords

A textword is a word or phrase that is unique to your business or organization. It represents a segmented group of people. Once you reserve a textword, it's yours and no other user can claim it. People sign up for your list by texting your textword to 31996. When it’s time for you to send out a mass text message, select which textword group you want to market to.

Here’s a few tips for you to keep in mind when choosing a textword.

1. Keep it short. The longer your textword is, the harder time potential subscribers will have typing it in correctly to subscribe.

2. Make sure your textword is relevant to your business or organization.

3. Textwords can be more than one word, but keep it to a maximum of three. Remember, the more complicated your textword is, the greater chance for error when signing up.

4. Never worry about capitalizing your letters, our system forces everything to lowercase to help prevent errors with signing up.

You're in excellent hands. We work with some of the world's greatest companies.