Looking for a way to connect your retail chain store with both new and existing customers?
SlickText can help. Read more to learn about how using a mass texting service can be a game changer for your retail store.
How Mass Text Messaging for Retail Stores Works
Mass texting can seem complicated for those who aren’t familiar with the concept.
In reality, that couldn’t be further from the truth. When you sign up your business with a mass texting service, the process of connecting with customers through mass text messaging is streamlined and fully automated.
Since customers are required to specifically opt into your subscriber list, you can be sure that they’ll look forward to receiving your offers and content. You can use mass texting to let your customers know about sales and specials, as well as keep them in the loop about any updates your retail chain may experience. You can also gain valuable customer feedback by allowing them to reply through your text message marketing service.
Mass texting gives retail chains a chance to connect with customers on one of the most personal levels available–directly to their mobile devices.
Why Mass Texting is a Huge Opportunity For Retail Chains
If retailers aren’t using a mass texting service to connect with customers, they’re missing out on a lot of potential opportunities.
An overwhelming majority of Americans own mobile devices. Today, 95 percent of the U.S. population has a cell phone, and 77 percent do their calling and texting on a smartphone. As many as 91 percent of Americans keep their mobile phones within arm’s reach at all times, and read rates are steady at a whopping 98 percent.
Despite the fact that text messaging is clearly such an effective way to connect with customers, it’s tragically underused. Just 30 percent of customers report receiving texts from their favorite businesses, despite also reporting that they’d be open to such correspondence.
Using a mass texting service to get in touch with customers can generate leads, improve customer service, and provide real value to customers.
4 Ways To Build Your Audience with Mass Texting
If building up an audience is your goal, text marketing can be an especially useful tool.
Here are four ways your retail chain store can increase opt-in rates and expand your audience.
1. Build a Relationship with Your Audience
Text marketing is unique in that it’s a correspondence with customers instead of a direct marketing ploy.
Since customers have to initiate text contact (in accordance with the CAN-SPAM Act of 2003), text marketing is, in a lot of ways, more of a conversation than an advertisement. The two-way nature of texting gives you the ability to foster deeper relationships with your customers than you could through email or snail mail marketing.
While you’ll offer valuable content in your outbound messages, customers have the ability to get in touch with your business via text as well through your online text service. This connection can be invaluable when it comes to customer service and feedback.
Because of this, using a mass texting service can be a valuable tool to help your business build and maintain lasting customer relationships.
2. Send Irresistible Offers
Even without taking into account all the other benefits that can come from using a mass texting service, text messaging is a great way to get your content into your customers’ inboxes.
SMS messaging is the fastest and most effective method of letting customers know about new deals and offers you have going on in your store. Plus, when you use customer demographic information like location, age, and buying habits, you can create specially tailored offers to draw in customers.
It’s no accident that mobile coupons are ten times more likely to be redeemed or shared than print or email coupons. Text message marketing lets customers connect with your business, spread the word, and save money at the same time.
3. Send Out Stock Updates & Notifications
Your most loyal customers will want to hear about new merchandise or services that your store has to offer as soon as they’re available.
When you have something new to offer, let your subscribers know! Send out a text campaign inviting your customers to try your new product. Include a coupon or special offer to really get traffic moving through your door. If you anticipate a ton of interest in your new merchandise, you can also use your mass texting service to let customers know about the status of pre-orders.
You can also use your mass text messaging service to keep customers in the loop about item restocking. If a customer is looking for an item that you don’t have at the moment, offer to add them to the list and let them know when the product they need is back in stock.
4. Treat Your Mass Texting Service Like a Loyalty Program
Make your customers feel like part of something special by setting up your online texting service like a loyalty program.
57 percent of consumers say they would be interested in signing up for a brand’s SMS customer loyalty program. Of shoppers who were already signed up for a brand’s mass texting service, 90 percent reported that they had gained value from the loyalty program.
An added benefit of treating your subscribers like your most valued customers: the opportunity to gain useful feedback about your store and products. You’ll get an inside look at how customers view your business, and your subscribers will feel like they are truly making an impact in the future of one of their favorite brands.
Choosing SlickText as Your Mass Texting Service
When you choose SlickText as your mass texting service, your retail store will have the ability to build an engaged audience. You can send content that your customers care about, and create a reputation for your business as a brand that’s tuned in to its customers’ needs. As your subscriber list grows, your retail store will reap the benefits.
Ready to start improving traffic in your retail store? Get in touch with SlickText today. Shoot us a message, or give us a call at 1.800.688.6290. Get started with a mass texting service that’s got your back.