How to Deliver a Great Mobile Marketing Strategy for Your Company

developing a mobile marketing strategy

In 2018, mobile marketing is where it’s at. Think about the last time you didn’t have your mobile device within arms reach. You probably can’t, and you’re not alone. The majority of the population puts mobile first. Smart phones are the new lifeline, and we encourage you, the business owner, to capitalize on this communication trend.

Be one of the first in your industry to adopt a mobile marketing strategy that offers an impressive ROI. Below are some tips on how to develop this strategy, best mobile marketing practices, and why mobile is now more important that ever.

How to Develop a Mobile Marketing Strategy

Define your objectives.

What are you looking to get out of your mobile marketing campaign? Is it social shares? Follows? Maybe you want to get right down to business, and capitalize on those conversions. Either way, know what it is you’re looking for. If you don’t narrow in on 1-3 key objectives, your mobile marketing efforts will be in vain.

Create mobile buyer personas.

We can’t say this enough: know your customer. If you don’t have a clear understanding of who they are and what they want, your mobile marketing campaigns will suffer. Results will be few, and you’ll be tempted to drop this effective technique. Make sure your customers are well represented in each campaign by creating mobile specific buyer personas. For example, who would want to receive SMS offers from your business? When’s the best time to reach these customers? How much time should you give them to redeem? These are just a few of dozens of investigative questions you should be asking when developing your mobile buyer personas.

mobile marketing strategy
It’s not just about laptops anymore. Make sure your mobile experience is easy to navigate.

Make sure you have a mobile first website.

You can’t preach mobile strategy if your website isn’t responsive. Google rewards mobile friendly, so make sure your digital assets are easy to access via mobile device. This makes you look professional, gets a positive nod from Google, and ultimately, will set you up for mobile campaign success. This is a non negotiable.

Set goals for your mobile marketing campaign.

Dream big. Don’t settle for average results. Considering that over 99% of all text messages are opened within five minutes or less, the opportunity you face when adopting mobile tactics is immeasurable. Encourage your staff to work together, and make mobile engagement within your customer base a top priority.

Feeling stuck? Here are some great goals to mimic.

  1. Capture a 35% offer redemption rate with your SMS promo.
  2. Grow your SMS list to 1,000 subscribers in the next 90 days.
  3. Reduce churn (or opt out) rate to less than 10%.

Establish KPIs.

KPIs, or key performance indictors, help you determine what makes your campaign a success. At what point will you look at your mobile marketing results and say job well done? For example, if you’re a retail store sending out a limited time SMS promo, how much revenue are you looking to bring in? These KPIs will help you narrow in on campaign goal setting, and determine whether or not you need to make changes to your mobile marketing strategy.

Mobile Marketing Best Practices

Remember, especially when it comes to relying on mobile marketing’s sister strategy SMS, permission is a must have. You can’t text people without their consent. Doing so is not only unethical, it’s completely illegal. On top of that, make sure your mobile marketing campaigns provide extreme value. Don’t waste people’s time. It’s not worth it, and will do long term damage to your brand.

Think about it. What do you do when a brand contacts you over and over again with horrible promotions? You either unsubscribe from their notifications, or straight up ignore these campaigns. So, as they’re spending valuable marketing dollars to reach you, you’re completely turning a deaf ear and blind eye to their offers. This is a lose lose for everyone involved.

By following mobile marketing best practices, you avoid these weak interactions. You offer the best experience for your customers, which only bodes great results for you and your campaigns. When your customers are happy, your business starts booming.

Why Mobile Marketing is Important

It’s convenient for the customer.

Forget your clunky desktop. Bypass cumbersome login methods. Mobile device owners can engage with their smartphone in a matter of milliseconds. It takes little effort to unlock your phone when you receive a new text message. Comparatively speaking, think about how long it takes you to sort through your email every morning? After cracking open your computer, logging in, and eliminating all the junk messages, you probably have little patience for promos; even if they are relevant. This is why we strongly encourage every business owner to move towards mobile marketing. It’s efficient, hassle free, and ultimately, rewarding for both the business and consumer.

It offers a great ROI for business owners.

As a business owner, you have instant access to all your ready to buy customers. With our platform, you can send one single text to thousands of qualified subscribers in a matter of seconds. With one quick click of the button, you can easily start generating more revenue for your business. Pending you’re following mobile marketing best practices, this strategy can ignite overwhelming growth for your business.

It’s not going anywhere.

Can you imagine letting your smartphone go? Just tossing it in the trash, and moving on to another communication device? Pretty unlikely. See, mobile marketing is just getting started. It’s not going anywhere, so as a business owner, it’s time for you to hop on board, and give your first mobile promo a try.

As a top SMS marketing service, SlickText offers solutions that make developing your smartphone strategy easy as pie. You don’t have to be a mobile marketing expert to experience results with SMS. Want to learn more? Give us a ring at 1.800.688.6290 or shoot us an email at info@slicktext.com. We’re here to help you succeed. No question is to simple or small for our customer education specialists.


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