With the right implementation, email marketing offers a great return. But, to take full advantage of all email has to offer, there’s one thing you need to do first: grow your list. Without subscribers, your carefully crafted promotions will go to waste.
Check out the list growth tips below.
1. Offer an opt-in incentive.
A report or ebook won’t cut it if it’s not relevant. By relevant here, it means that your incentive offers a real value that solves an existing problem your customers may have. If you’re selling weight loss supplements for example, your readers might find a FREE 30-day meal planner template for weight loss useful. Guides and checklists are also popular incentives.
2. Create how to videos.
YouTube is great for consultants, life coaches, and experts who are selling their services online. On your videos, you can ask them to subscribe to your email to receive updates from you.
3. Hold a contest.
For ecommerce sites, you can ask website visitors to join a contest for a chance to win your products by signing up using their email. You can also promote the contest through social media ads.
4. Provide exclusive offers.
Offer something that will only be exclusive to subscribers.This discount can only be redeemed if they subscribe to your emails.
5. Publish content your audience wants to read.
There are 3 types of content that readers usually want to read: informative blogs, educational blogs, and entertaining blogs. If you can do all three in one go, that would be even better. Readers want to take away something when reading blogs. Once they’re hooked, you can invite them to subscribe to your newsletter for more insights.
6. Host an online workshop.
On your website and social media pages, promote your online workshop and have them submit their email in order to register.
When it comes to growing your email list, it’s all about providing real value. This is the only way to quickly acquire name, email address, and other contact details.