As of 2016, 95% of Americans own a cellphone, according to the Pew Research Center. Your customers are mobile, and if you want your business to thrive, it’s time to hop on that bandwagon.
Any industry may enjoy using SMS, especially with its high open rate of 98%. Crafting the right message, sending it to the right customer, and doing so at the right time borderline guarantees SMS success.
Here are the top industries that use texting for business and marketing growth.
Retail shops use text marketing to launch promotions and enhance the customer experience. These businesses send customers news about their latest products and exclusive deals. For customer service, SMS offers customer support and room for feedback.
Mobile banking has made the lives of customers a lot easier. Now you can transfer money and pay for goods and services with one simple text. You no longer have to stand in line at the bank, because many financial transactions are done online and through text.
3. Restaurants and Hotels
Texting makes it easier for hotels and restaurants to send offers or confirmation about reservations made. This tactic improves customer service and get repeat business from customers. For hotels, SMS is also used to engage loyalty program members with updates about exclusive offers and services.
SMS helps school staff connect with students, parents, and staff. From emergency alerts to cancellations, texting lets administration spread the word with ease.
SMS solves many frustrations that come with travelling and flying. Text messaging for business allows airlines to send reminders about flight schedule, flight cancellations or delays, information about baggage and connecting flight, and updates about the weather. You can also schedule public transportation services through text.
There are many other industries that use text marketing and communication. Couriers, real estate, media and entertainment, insurance, health and fitness, beauty, and HR and recruitment industries all benefit from using SMS.