Why mass texting? Your customers own a mobile phone, and they’re using it now more than ever.
The latest data from the Pew Research Center reveals that 95% of Americans have gone mobile, with 77% of them owning smartphones. Time also reports that 6 billion of the world’s estimated 7 billion population have access to mobile phones. Looking for another great chunk of data? Adult smartphone users spend at least one hour and 39 minutes using their device, according to a 2016 Nielsen report.
Benefits of Mass Text Messaging
Should you invest in a mass texting software as a part of your marketing strategy? These reasons will have you nodding your head yes.
It’s highly effective for time-sensitive content.
If you want to send information about promotions or special offers, mass texting is the fastest way to spread the word. You don’t need to wait for them to open your email or visit your website. Why? According to Conversational Advertising, 90% of all text messages are read within 3 minutes.
It’s also a great way to send reminders about events or order status updates. For small businesses especially, texting allows spur-of-the-moment promotions. The message gets sent and read in real-time.
You won’t get ignored.
When people receive text messages, they read it. Unless they’re sleeping or driving, you can almost guarantee they have both eyes on your campaign. Even when attending meetings, most people discreetly read their text messages. The same can’t be said for emails, print ads, and other marketing tools.
Low cost, but high ROI.
Compared to traditional forms of marketing, mass texting is cheaper. You don’t pay for ad space or exposure. It’s affordable for even the smallest business. But, because of the accessibility and convenience of sending and receiving texts, it can potentially generate a high ROI.
When used strategically by businesses, mass texting enhances brand reputation, generates leads, and increases profits. Get started by investing in a provider that puts you first.