Mass texting has proven to be a valuable marketing and customer service tool for business owners. It gives you the opportunity to connect with mobile reliant customers.
Mass text messaging has been used for a wide variety of marketing strategies, including sending impromptu offers, conducting surveys, boosting conversion, rewarding customers, supporting email campaigns, and many others. It’s a staple marketing tool for diverse industries.
How to Make Mass Text Messaging Work for Business
However, as with any marketing and customer service tool, you need a strategy to make it work. Here are a few tips to get you started.
1. Keep your messages short.
Limit your campaigns to 160 characters or less. Keep it short and sweet, as your customers might be distracted while reading your message. Also, some phones may only show the first few lines of your text in the message preview. That’s why it’s also best to tout your core offer within the first 60 characters.
2. Make it relevant.
People want to receive messages that are relevant to them. To make this work, you must know your audience. Analyze their needs, motivations, and how your product or service can help them. This is a basic step that you can’t skip when it comes to mass texting, or any other marketing method in general.
Consider segmenting your audience to ensure that you connect with the customer who would find the most value in your text. The last thing you want to do is annoy recipients because they don’t need or want your message. Split test to determine which type of content or offers work best.
3. Send at optimal hours.
Time your messages. Let’s say you’re sending a time-bound offer, like a 24 hour discount on shoes. You can send when they’re most likely going to shop, such as during lunch breaks, after office hours, or weekends. Again, this brings you back to knowing your target audience, as you need to analyze their purchasing behaviors.
However, be careful not to send messages too frequently, as doing so may turn off your subscribers and cause them to opt out. The frequency of your messages depends on the type of product or service you offer.
4. Include a call-to-action.
In your message, be clear about what action you want them to take. Do you want them to redeem a time sensitive offer? Do you attendance confirmation for an appointment or event? Again, be direct and provide a clear call-to-action.
With these 4 quick tips, you’ll be able to take full advantage of mass text messaging for business.