As a small business owner, we challenge you to think outside the box. Don’t use mass texting as yet another form of marketing noise. You want subscribers to be thrilled when they receive your messages; not annoyed. Make the most out of mass texting for your small business with these 3 campaign ideas.
Run a “show this text to redeem” flash sale.
Keep the window of redemption short, as this will create an extreme sense of urgency. 3-5 hours is ideal, especially if you’re running the sale on a weekend. You want to make the redemptional period doable and reasonable; without also running the promo for days on end. The longer the redemption period; the lower you are on the subscriber’s list of priorities.
Give SMS subscribers VIP access to a new product before it hits the shelves.
Why not reward your loyal customers with a sneak preview of your latest inventory? On top of that, you can encourage an immediate purchase with an early access promo code.
Here’s a great example.
We just received our spring 2017 bridal line! Want a sneak peek? Stop in this Saturday from 2-5PM, and show this text for $500 off any gown of $2300 or more.
Run a text to win contest.
Pick a simple, valuable prize. Something like a $50 store credit will definitely do the trick. Then, promote the contest. Print an store flyer, post an update on social media, and send a text campaign to current subscribers. This will not only engage current subscribers, but also grow your list with new entrants.
Partner with a mass texting provider that makes growing your business an absolute breeze. Are we saying text messaging is the end all, be all? Absolutely not. But, we want you to recognize the importance of making this mobile communication tactic the center of your marketing strategy. Ready to get started? Give us a call at 1.800.688.6290 to learn more, or shoot us an email at firstname.lastname@example.org. If you’re feeling brave, just head over to our pricing page and sign up for a free plan.