With mass texting for businesses, it’s all about the offer. If your promotion is so so, your list just won’t engage. And, if no one is redeeming your offers, what’s the point? Instead, let us show you how to create an irresistible SMS campaign; one that’s sure to bring in an above average redemption rate.
1. Create a sense of urgency with a limited redemption period.
Don’t leave the offer open ended. Subscribers might have every intention of redeeming, but if there’s no expiration, they simply might forget. Ideally, you want your redemption window to be 48 hours or less. Any longer and your offer could very well slip their minds.
2. Make sure your call to action is crystal clear.
Don’t beat around the bush. Get right to the point with a simple, basic, and obvious call to action. For example, “show this text to redeem” or “shop now” will work wonders for your offer redemption. Even if you text out an awesome promotion, you can’t expect subscribers to read your mind. A clear call to action is absolutely necessary for redemption success.
3. Discount one of your most prized products or services.
Don’t promote your closeouts. Don’t use text marketing as a way to dump off your leftover inventory. Instead, promote the popular products. This will easily increase your redemption rate and make your SMS subscribers feel like VIPs. At the same time, always recognize there’s a fine line between promoting a popular product and diluting its worth. Be aware of this when scheduling out your SMS promotions.
Partner up with a mass texting provider that makes success a total breeze. Give us a ring at 1.800.688.6290 to learn more, or head over to our pricing page and sign up for a free plan. Before getting started, we recommend skimming through our Beginner’s Guide to SMS Marketing, as this runs through all the basics of growing a list and sending your first campaign. Remember, if you need any assistance, we’re just a phone call or email away.