You’ve decided that text messaging is definitely the next logical step in your marketing mix. So where do you begin? Let this 6 step process do all the heavy lifting.
1. Pick a plan that suits your needs.
If you’re new to the text marketing game, give the free plan a try. You can test the waters at no cost. This gives you time to assess the value of SMS. Yes, over 90% of all text messages are opened within five minutes or less. But all the same, you want to make sure your customers respond well to this tactic.
2. Choose a unique keyword that accurately represents your business.
Make sure it’s something easy to spell, remember, and type. Also, get as specific as possible. Go for your business name instead of your product. For example, if you own a restaurant called Jim’s Hot Dog Stand, reserve something like JIMS or JIMSDOGS. Don’t just reserve HOTDOG.
In your auto reply, be sure to include any relevant links, offer redemption details, or contact information. Remember, you never get a second chance to make a first impression, so use this text wisely.
4. Print off promotional materials.
Don’t waste a ton of marketing spend on costly marketing materials. Instead, make use of our free marketing tools. Within your dashboard, click on Other Marketing Tools. Then, you can choose from the following options: create marketing flyers, create a web sign up widget, manage coupons, run a contest, and manage promo codes.
5. Schedule and/or send your first campaign.
Although we always recommend scheduling your campaigns at least a couple weeks in advance, you are also free to send messages on the fly. We even have a send from phone option, which allows you to tap into your need for a last minute, on the go messaging.
6. Track offer redemption, and tweak accordingly.
Remember, at the end of the day it’s all about fighting for a valuable ROI. If you’re not getting a return on your marketing spend, then why bother? It’s up to you to keep track of your data, and make sure your campaigns perform.
Grow with a text message marketing provider that puts you first. Give us a ring at 1.800.688.6290 to learn more, or shoot an email over to email@example.com. Remember, we want you to succeed. Your list growth is our first priority.