New Year, New Marketing: 4 Must Have Strategies for 2017

New Year, New Marketing: 4 Must Have Strategies for 2017

text messaging and marketing for the new year

When it comes to marketing, 2017 is destined to be a red letter year. Here’s four strategies that we’ve got our eyes on for quarter 1. Best part? These methods can apply to any (and almost all) businesses. From a non profit to a pancake house, these tips are for everyone.

1. Text Message Marketing

Of course we may be biased, but we’re not the only ones. In 2016, the industry started to really embrace this mobile marketing concept. Once people realized that text marketing wasn’t spam, and could bring high value to customers; they wanted to hop on board. Contrary to popular belief, text message marketing is no longer … well, just text. You now can fire out links to free downloads, picture messages, interactive mobile coupons, and so much more.

2. Video Marketing

General consensus? Everyone’s distracted. Not just millennials. We’re gonna go out on a limb and say the entire human race is half paying attention. Blame it on the digital age. Most people don’t take time to scroll, let alone read a 50 word ad. (Who knows if you even made it this far down?) For that reason alone, video marketing is where it’s at. While text messaging is short and sweet, video marketing helps you capture the attention of the most distracted consumer.

3. Personalized, Automated Campaigns

If you didn’t catch on to this in 2016, personalization does wonders for your campaigns, engagement, and offer redemption. Think about it. No one wants to feel like just another sale. As human beings, we all want to feel special. We want to be a part of something bigger. We want to buy from companies that make us feel welcome. As a business owner, how do you communicate this feeling? Personalization. When possible, use first names in your campaigns. Tale advantage of segmentation. Make sure every single customer finds value in what you’re offering. Put customer relationship management at the forefront.

4. Storytelling

No, we don’t mean sitting around a campfire reminiscing over days of old. Instead, we want you, the business owner or marketing manager, to inject a little life into your campaigns. Let’s say you own an online scarf boutique. Instead of running a generic BOGO free campaign, build a story around sharing the free scarf with someone in need. Challenge people to gift others, and help less fortunate friends stay warm.

Grow with a text marketing platform that prioritizes your success. Give us a ring at 1.800.688.6290 or shoot us an email at Our educational resources are top of the line, and our customer support is out of this world.

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