One Crucial Thing Text Marketing Requires

One Crucial Thing Text Marketing Requires

text marketing

You must, above all else, know your customers. If you don’t understand your customers and what they want, your list won’t grow, your offers won’t get redeemed, and the few people who opt in will quickly unsubscribe.

1. Know what type of promotional outlets catch their attention.

Let’s say you only promote your list on Facebook. In theory, this isn’t a horrible idea. But, if only 40 people like your business page, this seems kinda pointless. Go where your customers are. If you have a large mailing list, fire out an email touting your SMS program. If your foot traffic is through the roof, rely on in store flyers.

2. Ask yourself, “What type of opt in incentives will they find irresistible?

If you want to grow your SMS marketing list, you have to make joining a no brainer. If your opt in incentive is so-so, you could be wasting your marketing spend. At the very minimum, you’ll only get an average return. While some customers might jump at the chance to enter a text to win contest with a huge grand prize, others might want a simple $2 off their next order.

3. Finally, know what keeps them engaged.

Initially, they may have opted in for an instant win promo, or something that immediately caught their attention. But, what’s gonna keep them on your list? Will it be exclusive information, VIP invites, or more deals? If you have a good understanding of this, your churn rate will be surprisingly low.

Grow with an SMS marketing provider that puts your business needs first. We’ll never push you into signing up for something you don’t need or can’t afford. Want to learn more about what we have to offer? Give us a ring at 1.800.688.6290 or shoot us an email at We’ll walk you through signup basics, and make sure you have everything you need to succeed. Don’t need assistance? Then navigate over to our pricing page, and sign up for a free plan.

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