It’s the Most Wonderful Time of the Year! 31 Holiday Shopping Statistics

It’s the Most Wonderful Time of the Year! 31 Holiday Shopping Statistics

Tis the season for shopping, savings, and celebration. As a marketer, this is potentially your biggest and busiest time of year. Quarter 4 brings in an overwhelming amount of new customers, marketing campaigns, and lessons learned. Why not spearhead the 2016 holiday with a bit more insight into what customers actually want? On top of that, understanding their shopping habits is the key to a successful year end.

In addition, ask yourself the following questions before pushing out your holiday marketing campaigns.

  • Will my customer find this offer valuable?
  • Have I made redemption instructions crystal clear?
  • How does my offer compare to that of the competition?
  • Have I done enough to promote my offer?

Check out these insightful  holiday shopping statistics we gathered from Statista, the National Retail Federation, and Deloitte.

holiday shopping statistics

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