It’s the Most Wonderful Time of the Year! 31 Holiday Shopping Statistics

It’s the Most Wonderful Time of the Year! 31 Holiday Shopping Statistics
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Tis the season for shopping, savings, and celebration. As a marketer, this is potentially your biggest and busiest time of year. Quarter 4 brings in an overwhelming amount of new customers, marketing campaigns, and lessons learned. Why not spearhead the 2016 holiday with a bit more insight into what customers actually want? On top of that, understanding their shopping habits is the key to a successful year end.

In addition, ask yourself the following questions before pushing out your holiday marketing campaigns.

  • Will my customer find this offer valuable?
  • Have I made redemption instructions crystal clear?
  • How does my offer compare to that of the competition?
  • Have I done enough to promote my offer?

Check out these insightful  holiday shopping statistics we gathered from Statista, the National Retail Federation, and Deloitte.

holiday shopping statistics

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