Importance of Consistency in Offer Development

Importance of Consistency in Offer Development

consistency in SMS marketing offers

With any marketing technique, consistency is always key. If your offers are sporadic, and don’t follow an anticipated promotional flow, your redemption rate will be low. Then, it becomes about barely keeping your head above water as you struggle to get an ROI. Who wants to deal with that? Avoid this problem by following these 3 tips.

  • If you have a decent Facebook following, use our Facebook integration feature. If this is something that gives you a great return, use it every single time you fire out a new campaign. This acts as a regular reminder to social followers, and encourages more opt ins.
  • Pick one brand voice, and stick with it. For example, let’s say you own a bar downtown. The first text you send out reads something like, “YO! This is Steve from The Pub. Stop in today from 3-7PM and show this text for BOGO appetizers.” If that’s your brand voice, don’t then fire out a second campaign reading, “Hello, fellow patrons. Today, we would like to offer you a buy one, get one special.” If you stay consistent with your brand voice, you won’t confuse subscribers. Customers will immediately recognize your campaigns, and then act accordingly.
  • Finally, pick a schedule and stick to it. At the minimum, fire out weekly offers. Stick with the same day and time every week. If one week you send an offer on Monday at 9 AM, and the next week Thursday night at 11:50 PM…that will throw off your subscribers. In the long run, this lowers offer redemption and campaign engagement.

Our award winning service makes text marketing a piece of cake. If you want to learn more about how this tactic works, give us a ring at 1.800.688.6290 or shoot us an email at info@slicktext.com. We would love to be your go to text marketing provider. We’re one of the most innovative platforms in the industry, as we focus on regular feature development and easy to understand educational tools.

Let's Connect!

Whether you have some questions, are eager to learn more, or want to take the next steps, we are here for you. Please let us know how we can help and we'll make you a priority!




Close

Thanks for Reaching Out!

We'll be back in touch very shortly!

Close