Here’s Why You Shouldn’t Worry About Opt Outs

Here’s Why You Shouldn’t Worry About Opt Outs

SMS marketing

You probably read that title and thought, “Wait … shouldn’t I pay attention to opt out rate?” And the answer to that question is still yes. But, the whole point of this blog post is to help you see value in your current subscribers, and not concern as much about the ones you’ve lost.

It’s not about preventing people from opting out. Instead, it’s about providing incredible value to the people who choose to stay. If you’re giving list members everything you can, and some still unsubscribe, they probably weren’t qualified in the first place.

As crazy as it sounds, you should be glad to see these people leave. If they’re half interested in your business, then it’s better to reserve your campaigns for customers who look forward to redeeming your offers.

In addition, you should actually be thankful for these opt outs. Now before you go thinking we’re totally crazy, hear us out on this. If you’re doing everything you can with your list: providing the best offers, promoting like crazy, following SMS marketing best practices … and the subscribers still aren’t satisfied … you want to make room for those who are. This increases your redemption rate, and over time; decreases your number of opt outs.

How can you provide the most value to current subscribers?

  • Regularly change up your offer.
  • Make sure the window of redemption is realistic.
  • Set an expiration to create a sense of urgency.
  • Be transparent about what to expect when promoting your list.
  • Respect the privacy and quiet time of subscribers.

Join forces with a text message marketing provider that makes all the difference. Our solutions are top notch. Want to have a quick chat before signing up? No problem. Give us a ring at 1.800.688.6290 to learn more, or shoot us an email at If you prefer to dive right in, then by all means, head over to our pricing page and sign up for a free plan. Let us show you why SMS is a must have tactic.

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