First Steps After Becoming an SMS Customer

First Steps After Becoming an SMS Customer

SMS marketing

You just signed up for our awesome text marketing service. Now what? Start by reserving a textword. Although this might seem like a basic first step, put some thought into it. You want your textword to be simple and easy to remember.

If possible, you also want this word to run parallel with your brand. For example, if you own a BBQ stand called Barney’s Ribs, reserve the keyword BARNEYS. This strengthens your brand association, and makes sure all opt ins are qualified.

If you reserve the word RIBS; sure, it still makes sense. But this doesn’t have a strong brand association. If your rib competition is right down the road, subscribers might get confused and think they’re opting in to a different list. Eliminate confusion when possible, and make sure your textword is branded.

This isn’t just about the quantity of your subscribers. That takes a back seat to the quality. If you have 1,000 subscribers, but only 20 care about receiving promotional deals, you’re wasting time and energy. Your campaigns will annoy customers. They won’t be well received, or in some circumstances, even opened.

If done correctly, your promotional materials, textword, and auto reply will ensure the following.

  • Subscribers will know exactly what it is they’re signing up for.
  • They will be informed of the expected frequency.
  • There will be an expectation set as far as what kind of content they’ll receive.

Grow with an SMS marketing service that puts your success at the forefront. Give us a call at 1.800.688.6290 to learn more, or head over to the pricing page and sign up for a free plan. Not a huge phone person? Shoot us an email at Our rockstar support team will get back to you within 24 hours or less. We want you to grow with our service, and we’ll do everything in our power to make it happen.

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Whether you have some questions, are eager to learn more, or want to take the next steps, we are here for you. Please let us know how we can help and we'll make you a priority!


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