3 Marketing Tips for the Holiday Shopping Season

3 Marketing Tips for the Holiday Shopping Season

text message marketing for the holidays

The gift giving season is right around the corner. Are you ready to welcome in droves of shoppers with open arms? Will your holiday marketing strategies shine? Kickstart your efforts with these simple tips.

1. Know your target buyer’s shopping habits.

Are they getting all their holiday shopping done on Black Friday? Maybe instead, they’re waiting until the absolute last minute. No matter what, you must know how your customers shop. Understand their routine. Failure to do so could cause you to send out a valuable offer at the completely wrong time. This will result in little to no offer redemption, which is a huge missed opportunity. The holiday shopping season only comes around once a year. Make the most of it with a campaign that sells.

2. Plan promotions ahead of time, and stock inventory accordingly.

Will all your promotions take off like wildfire? Probably not. But, just assume they will. Stock inventory for your “best case scenario.” Nothing’s worse than firing out an irresistible text offer, only to run out of product one hour later. This makes your business look bad, and will discourage people from claiming future text offers.

3. Remember, your most popular products might not be the best stocking stuffers. Learn how to differentiate between your “old faithfuls” and the demand for specialty holiday items. 

For example, let’s say you own a candy store. Do you really think your Lemon Heads will sell out this holiday season? Probably not. Instead, people want chocolate covered cherries, fudge, peanut brittle … and so on. The most successful business owners recognize the importance of giving the people what they want. If there’s a difference in product preference during the holidays, don’t ignore it.

Finally, grow with a text messaging provider that understands the importance of mobile marketing. Now more than ever, people look to mobile for holiday promos and shopping discounts. Gift giving season is rapidly approaching. Make the most of it with text marketing. Give us a call at 1.800.688.6290 to learn more or shoot us an email at info@SlickText.com. If you want to dive right in, head over to our pricing page and sign up for a free plan. Before diving head first into texting, brief yourselves on best practices.

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