Text Message Marketing in 5 Easy Steps

Text Message Marketing in 5 Easy Steps

text marketing

We understand the importance of beginner level education. Listen, we don’t expect you to become a texting pro overnight. For most, that’s just not possible. On the other hand, our text marketing learning center is packed with every single resource you need to succeed. If you’re having trouble growing your list, but haven’t yet skimmed through our beginner’s guidebook: you’re shooting yourself in the foot.

In addition to the nitty gritty details outlined in our in house resources, here’s a simple 5 point checklist for getting started with SMS.

1. Pick a keyword.

Your keyword is a word, two words, or phrase that represents your business.

2. Decide on an opt in incentive.

Make sure it’s irresistible. 10% off just won’t do. Kick it up a notch with a buy one, get one free promo. Subscribers want immediate gratification, so acknowledge this desire with an offer they can’t refuse.

3. Compose your auto reply.

Your auto reply should include a confirmation of subscription and valuable offer. It might look something like this.

Thanks for joining the Bob’s Burgers VIP text list! Show this text to get one free appetizer with the purchase of any entree. 

4. Promote your list.

If you own a brick and mortar location, post in store flyers. Tout your SMS list on Facebook, or fire out an email inviting customers to join. The more effort you put into promoting your list, the more valuable it will be.

5. Send out your first campaign.

You never get a second chance to make a first impression. Make sure your first campaign boasts an irresistible promotion. You don’t want to send out a measly “hello,” as this could result in a great deal of opt outs. Right out of the gate, this definitely isn’t a good sign.

Give us a ring at 1.800.688.6290 to learn more, or head over to the pricing page and sign up for a free plan. We want to help you grow your business with text marketing.

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Whether you have some questions, are eager to learn more, or want to take the next steps, we are here for you. Please let us know how we can help and we'll make you a priority!


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