What makes list segmentation so important? It helps you provide each individual subscriber with the best experience. Sure, you might have hundreds of people interested in your business, but they might all not be looking for the same text message offer.
Step 1: Ask yourself, “Should I be segmenting my list?”
Segmentation is not always necessary. For example, if you have 30 people on your list, you probably should pass. Now, if you have 300, this feature definitely becomes a necessity.
Step 2: Brainstorm possible segments.
Don’t overdo it. Make sure each group makes sense. Also, don’t confuse the different between segmenting by textword and segmenting within a textword. For example, let’s say you own a restaurant called The Flame Grill. You also regularly host weekend concerts at your restaurant, and these concerts usually bring in thousands of attendees. This is probably something that calls for two different textwords.
For example, people who are interested in your events might subscriber to the FLAMEMUSIC list, while patrons who enjoy your menu options, might subscribe to the FLAMEFOOD list. Now, let’s say within your FLAMEFOOD list, you want to fire out drink specials to people over the age of 21. This is a perfect opportunity for segmentation.
Step 3: Develop different offers for each segment.
Don’t send out the same offer to each group of people. This completely devalues the purpose of segmentation. Instead, test out different promos, and see which ones take off.
Step 4: Track the redemption rate of each offer.
If you’re not tracking your results, you won’t ever know if text messaging is right for your business. But, if you’re tracking redemption, and seeing results, then keep moving forward with those offers.
Join forces with a top text messaging provider, SlickText.com. Give us a ring at 1.800.688.6290 to learn more, or head over to the pricing page and sign up for a free plan. Remember, segmentation can drastically increase your list engagement and offer redemption, so give it a try.