How exactly does text marketing work? You select a keyword. This keyword is then texted in to our shared shortcode, 31996. To keep a long story short, that is essentially how people join your list. Let’s say you own a bakery called Millie’s Muffins. You could reserve the keyword MILLIES. People would then text that word to 31996, and join your list.
Choosing a keyword for your text marketing program doesn’t have to be some big, scary, overcomplicated thing. Keep it simple with tips from our beginner’s guidebook. These basic guidelines will amp up your list growth potential, and start your text list off on the right foot.
Make sure it’s unique to your business.
Let’s say your own a hot dog stand. You probably shouldn’t reserve the word “FOOD.” Are you selling food? Yes. But can you get a bit more specific? Absolutely. Try HOTDOG, or even better, the actual name of your stand. You don’t want there to be any question. When people text in to join your list, they should know exactly who they’re engaging with, and what to expect.
It must be catchy and easy to remember.
Is your textword hard to spell? Does it take forever to type? Take time to consider these questions, as the wrong choice could totally damage your efforts.
One word is usually best.
Don’t force potential subscribers to type out three different complicated words just to join your list. It makes no sense, and will drastically reduce opt ins. If it takes customers longer than 10-15 seconds to join your list, you’re totally making this entire opt in process way more difficult than it needs to be.
Although this might all sound and seem pretty basic, pick a keyword that exemplifies the above qualities. Failure to follow these principles will easily hinder your list growth and damage offer redemption potential. Need some help picking your keyword? Give us a ring at 1.800.688.6290 or shoot us an email; firstname.lastname@example.org.