As a small business owner, you’ve probably experienced this unfortunate scenario. A marketing guru offers you a solution and promises the world. Just for a small amount of pocket change, people will be “banging down your doors.” Now, we don’t want to sound skeptical. Not everyone is out to get you. But, at the same time, you have to protect yourself and your business. You have to possess at least a basic understanding of marketing. Without this, you will flounder. You’ll have a hard time justifying or determining your return on investment.
Take it from the team at SlickText.com, here’s how you avoid this problem.
1. Look for marketing providers that offer scheduling and automation.
You don’t want to play babysitter with your marketing methods. You shouldn’t be spending three hours a day on Facebook. Instead, look for marketing methods that offer “set it and forget it” functionality.
2. Set a budget. Don’t go over it.
If you only want to spend $100 a month on Facebook ads, don’t let someone talk you into spending $500. When it comes to marketing, there really is no rush. You want to master your strategy, and then increase your spend accordingly.
3. Set clear expectations.
What defines success for you? How do you justify your return? For example, if you spend $250 on a new marketing method, how much are you looking to make back from your investment? By setting clear expectations, you know when to funnel more spend into a certain method, or even call it quits.
P.S. Did you know SMS marketing falls in line with these three rules? Partner up with a top of the line provider, SlickText.com. Give us a ring at 1.800.688.6290. One of our customer service reps will walk you through the basics of our service, and how you can use text messaging to grow your business. Once you’re set up, we recommend flipping through the educational tools in the SMS Marketing Learning Center. Familiarize yourself with the ins and outs of SMS.