Make sure your text message marketing efforts aren’t in vain. Why send out offers if they aren’t being well received? It’s a waste of time on so many different levels. Our text message marketing best practices advise against the following
Don’t annoy your subscribers.
Seriously. This is like the cardinal sin of all cardinal sins. Even if your offers are high value, that won’t always cut it. If you’re sending out 3 offers a day, or one offer at 11PM, it doesn’t matter how awesome they are. Subscribers will get sick of your lack of respect for their quiet time.
Don’t send out “basic” offers.
Hate to break it to you, but 10% off isn’t an award winning, life-changing discount. If you send out “so so” offers, you’re going to get a “so so” response. And at that point, everybody is just wasting their time. Your marketing staff isn’t making best use of their time, and your subscribers won’t continue to open offers they don’t find valuable. In this situation, everybody loses.
Don’t forget to promote your list.
This is a pretty common mistake. “But my list just isn’t growing!” We’ve heard this a handful of times, and our first question is always this: “How are you currently promoting your list?” Most of the time, the list promotion efforts are slim to none. Talk about your text club on social media. Post in store signage. Insert a sign up widget on your website. Get creative with your list promotion, and opt ins will soar.
Our text message marketing service simplifies the process of growing your business. Give us a buzz at 1.800.688.6290 to learn more, or head over to the pricing page and sign up for a free plan. Scan through our learning center, and familiarize yourself with the basics of SMS marketing. Remember, if you’re not following best practices, you simply won’t experience long term success. However, if you follow our basic educational framework, you’ll be on the fast track to better offer redemption and subscriber engagement.