Are we completely obsessed with text marketing? Absolutely. But, do we think this one method is the end all, be all? Absolutely not. See, when it comes to marketing, if you put all your eggs in one basket, you’re not going to get a great return. Sure, you might not lose money, but you definitely won’t be making as much as you could.
We always recommend building a diverse marketing web. Pick 3-4 methods that outperform the others. Here’s two other tactics that pair well with SMS.
Social Media Marketing
Our Facebook integration future makes your life a whole heck of a lot easier. Simply select the Post to Facebook option when composing your campaign and BOOM. It really is that simple. Now remember, your text marketing list should still tout exclusive offers. For example, let’s say you’re firing out a 20% off promo code to your text list. By all means sharing this opportunity on Facebook, but only give the actual code to your text subscribers.
That might look something like this.
Facebook: We’re running a 20% off sale for our VIP text club members! Text SAVE to 31996 to cash in on this deal.
Text: 20% OFF, now through Saturday! Enter promo code SHOP20 at checkout to redeem.
Although the open rate of SMS is much higher than email, you still don’t want to leave this dependable inboxing tool behind. That’s exactly why we offer email capture and email integration. You can capture email addresses upon initial SMS opt in, and then funnel those addresses into a specific mailing list at your email marketing provider.
Join forces with a text marketing service that recognizes your potential. Our rockstar customer support team is waiting for your call. Give us a buzz at 1.800.688.6290 to learn more, or head over to our pricing page and sign up for a free plan.