Let’s face it. Some companies or digital influencers really own one social platform. Maybe your Facebook presence sucks, but you totally rock out on Twitter. Some of you might even be a Snapchat force to be reckoned with, and that’s totally cool. We want you to know that you can grow your text marketing list using any of these platforms, as long as you follow proper compliance.
Today, we want to talk about how to use Snapchat to grow your text message marketing list. Might seem a bit out of the box, but we’re all about that at Slick Text.
First things first, decide on one irresistible opt in incentive. Unless you’re some major celebrity, people won’t opt in to your list without a valuable offer. For example, let’s say you’re a digital influencer. Offer some sort of free download in exchange for opt in.
Next, we recommend promoting opt in information in your Snap story. Sending out individual snaps could get way too time consuming, especially if you have a large following.
You can either (a) record a quick video or (b) take a snap and add text over the image.
Now, remember: you MUST add in compliance information. You can either say something like “Up to x msgs/month. Message and data rates may apply. Reply STOP to cancel or HELP for help.” And then lay a link to your terms over the photo or video, OR you can simply include this entire blurb in your photo or a text layover.
Remember, this isn’t an option. You HAVE to include your compliance statement when promoting your list on Snapchat (or any social outlet for that matter.)
That’s it. It really is that easy. Give it a try, and let us know how it works.
Ready to take on text message marketing with full force? Give us a buzz at 1.800.688.6290 to learn more, or head over to the pricing page and sign up for a free plan. We’ll never ask you to solely rely on text messaging to grow your business or influence. We strongly encourage you to build a marketing web of communication. That includes social media, an email list, and much more. This allows you to connect with potential customers on multiple platforms.