Lately, we’ve had a handful of customers approach us about uploading their own list. Now, let’s start out by saying, this is something we do offer. If you’ve collected a list of phone numbers in a compliant way, then by all means, we’ll definitely help you upload.
But, before heading down Upload Avenue, ask yourself these two questions.
Do you have proof of consent?
Let’s say you just opened your very first small business. Just so happens, you’re pretty stinking popular. You have 500 contacts in your phone. You know these people will be pumped about your success, and you want to fire out a grand opening invite via text. Is that doable? Unfortunately, no. Yes, these people may very well be thrilled about your accomplishment. And yes, the majority of these contacts would probably love to attend your launch event. But, here’s the kicker. Many moons ago, they gave you their number for personal communication, not marketing messages. You can’t bring your personal contacts over for business purposes, at least in the world of SMS.
You can only upload these contacts if you have proof that they did, in fact, want to join your SMS marketing list.
Were the customers aware that they were specifically opting into a SMS marketing list?
Let’s say you put a sign up sheet at your store, but didn’t include the proper compliance statement. You just simply wrote, “Jot down your phone number for special text message offers” Is this ok? Once again, no. On every sign up form, you need to make sure you have a proper compliance statement. This sets certain expectations, and leaves no room for confusion.
The compliance statement might look something like this.
Up to 4Msgs/Month. Reply STOP to cancel, and HELP for help. Msg & data rates may apply. Terms: bit.ly/1Vc83J2
Just to be clear, Slick Text does not offer legal advice. We simply make recommendations based on our understanding of the law.
Our SMS marketing service makes it easy for any small business owner to experience success. Ready to sign up? You can reach us at 1.800.688.6290 or head over to our pricing page and sign up for a free plan.