In the past five years or so, the consulting world has totally exploded. Consulting used to only span across the business and marketing sectors, but now it’s so much more. Consulting professionals have branched off into tons of different niche markets, which allows more room for individual growth. For example, a few years ago, we just had marketing consultants. Now, we have social media marketing consultants, small business marketing consultants, and so on. When it comes to consulting, make sure your offerings are quite targeted, as this provides a better client and contractor experience.
Now, here comes the important question. How do you, as a consultant, build your client list? And no, we aren’t talking short term. We want to see you gather long term, permanent clients. If you’re a consultant, you know the value of steady client work. For all freelancers, independent contractors, and consultants, this kind of work is a true blessing.
Well, here’s the solution: SMS marketing. First and foremost, 99% of all text messages are opened within the first five minutes. When sitting side by side with email open rates, there is no comparison. Not only is SMS marketing effective, it’s also affordable. Check out the below tips, and use them to build your current client list. Remember, when selecting your SMS marketing keyword, keep it simple. Don’t be afraid to use your last name, as this will be easy to remember and completely relevant.
- Fire out weekly tips. As a consultant, people value your advice.
- Opening in your schedule? Encourage clients to snatch up a one on one consultation.
- Grow your mailing list with email capture.
- Remind clients about important events or schedule changes.
Now, to connect the dots, how do these SMS actions help you grow your client list? Well first and foremost, this type of personal and regular touchpoint increases client loyalty. On top of that, you’re offering tons more value with each interaction, which then increases the worth of your services.
Partner up with top SMS marketing provider, Slicktext.com. Give us a call today at 1.800.688.6290 to learn more, or hop over to our pricing page and sign up for a free plan. Our feature rich platform boasts educational tools that empower all small business owners to succeed.