Is SMS Marketing Right for You? Here’s How to Decide

Is SMS Marketing Right for You? Here’s How to Decide
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SMS marketing

One thing we all can agree on? The digital marketing space provides tons of effective solutions. Just to name a few, you have social media, SMS, and email marketing. Depending on the audience, every single one of these marketing methods can be quite effective. Before making any long term decisions, make sure you understand your customers, and their media habits. For example, don’t force customers to engage with you on Facebook if they aren’t a socially active bunch. Some local mom and pop shops still rely on word of mouth marketing, and that’s completely ok.

Now remember, you must always pick marketing methods that are suitable for the customer. In addition, you must always provide a consistent amount of value. Respect your customers, and their quiet time. Don’t be invasive or obnoxious. Doing so will only devalue your marketing campaigns.

Before joining forces with an SMS marketing service, ask yourself these two questions.

Do the majority of my customers own a mobile device?

Obviously, this is crucial to your SMS marketing success. If your customers aren’t huge on mobile engagement, then don’t bother with this marketing tactic.

Can I provide enough value to make it worthwhile?

If people give you their personal number in exchange for exclusive promotions, they expect to be rewarded. Can you provide enough value to make it worth their engagement? Don’t simply fire out 10% off coupon codes, as this does no one any good.

Partner up with us, a top SMS marketing provider. We prioritize your growth and success with this mobile communication tactic. Give us a call at 1.800.688.6290 to learn more, or hop over to our pricing page and sign up for a free plan. Our feature rich platform makes it easy for you, the small business owner, to strengthen customer relationships and increase offer redemption on a shoestring budget.


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