Hundreds of thousands of restaurant owners nationwide choose to grow their business with SMS marketing. When tracking dine in offer redemption, you have several different options. You can trust servers to manually track, or make the reporting a bit more automated. No matter what, you absolutely must track this data. When it comes to your success and development with this mobile solution, data collection is crucial.
Ask servers to keep an individual tally sheet.
If you trust your staff, and their data tracking techniques, encourage them to note offer redemption. Now, keep in mind, if you work in a busy and fast paced restaurant, this might not be the best option. If staff members are tied up with running food, bussing tables, and tending to patrons, tracking won’t be their first priority.
Generate a report from your POS system.
Designate a specific discount key for SMS marketing redemption. When servers punch the code into your POS system, the offer redemption is automatically added to a running report. Once a month, print out this report, and review the results. Are they everything you wanted and more, or could you use some tweaking here and there? Analyze your results and make necessary changes.
Bonus: Offer weekly/monthly rewards for servers with the most offer redemptions or new signups.
At Slick Text, we’re huge fans of incentive based programs. Reward employees for putting in that extra effort. Give them a reason to try a little bit harder. For example, the server that collects the most signups, or gains the highest offer redemptions, receives a free paid day off.
Remember, tracking offer redemption is absolutely crucial. Failure to do so will result in lost opportunity and wasted effort. Partner up with top SMS marketing provider, Slicktext.com today. Give us a call at 1.800.688.6290 to sign up for your free plan.