Every great marketer knows how to take a step back and ask “What do my customers really want?” Push marketing is dead. New school marketers know it’s all about tailoring each campaign to your target customer. This new strategy goes hand in hand with the rise of content marketing, where researchers preach the importance of personalized and quality content. All your campaigns should center around thorough market research. Failure to do so will result in a low ROI and disinterested customers.
In the case of text message marketing, what do your subscribers really want? Before you read on, jot down a few guesses. Some of you may think your subscribers want exclusive discounts, others might assume it’s a chance to engage with your brand. And, you aren’t necessarily wrong, but there’s something bigger here.
Now more than ever, its all about one thing: the experience. Beyond exclusivity, customers want to engage with brands that provide them with an experience. Use text message marketing to create cohesive campaigns, all across the board. For example, let’s say you run a BBQ stand in the summer. Throw a huge block party, and promote an exclusive mobile coupon to your text message marketing list.
Maybe you fire out a message saying “Join us Saturday for the annual block party, show this text to redeem a free pulled pork sandwich with any rib purchase“. Your text message invites the subscriber to attend an experience, and in turn, redeem an exclusive offer. You are rewarding your subscribers for going the extra mile to engage with your brand.
At Slicktext.com, we want our users to make the most of text message marketing. Don’t just use it as yet another communication channel. Take all your campaigns one step further by adding that special touch. Focus on the experience.
Above all else, we always encourage users to follow text message marketing best practices. To list a few absolute musts, make sure your campaigns meet the following criteria.
- Only text during normal hours.
- Pay attention to frequency. Don’t overload subscribers with worthless campaigns.
- Make sure you have expressed permission to contact.
- Provide value.
So, with all that said, are you ready to partner with the top text message marketing provider, Slicktext.com? Give us a call today at 1.800.688.6290 to sign up for a free plan.