How to Know When You Are Wasting Precious Marketing Dollars

How to Know When You Are Wasting Precious Marketing Dollars

Every once in a while, we like to post about a generic marketing or business topic. Most of our users are also small business owners, and we know this type of content can be incredibly valuable. At, we pride ourselves on providing quality content to the reader, so here’s a bit of advice for you and your marketing team.

You’ve probably heard before “you have to spend money to make money.” This is definitely true, but how can you tell when you’ve spent too much, or your efforts are wasted?

You’re not getting a healthy return on your investment.

This might be pretty obvious, but spending $2,000 a month on a marketing campaign doesn’t make you successful. If you spend that much a month on a campaign, and get $10,000 worth of revenue in return, then you’re making a good choice. Always evaluate your ROI data and make sure your marketing dollars aren’t going to waste.

The customer support team is weak.

The ROI might be great, but if the customer support seems unavailable or unaware, we recommend you start scoping out their competition. Look at it this way – maybe you’re getting a great return now, but what if that stops in the future? What if your campaigns quit performing? You’re going to need a customer support team to rely on – a team who can show you exactly what you may be doing wrong and how to fix it.

Your partners don’t seem to be in tune with your specific needs.

Maybe your advertising partners are constantly trying to sell you something you don’t need. Or, maybe they refuse to answer the phone when you want to downgrade your plan, or work out a more flexible option to suit your budget. Always work with companies who want you to be successful

At, we’ll never sell you something you don’t need, and we’re always here to support you.

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