It is just the opposite of what you want to do when conducting a text marketing campaign, but nonetheless a very realistic possibility: you can fail at text marketing if you are not careful. Every single day people are falling short of the expectations they hoped for. Usually it is because mistakes are being made.
Text marketing in itself if very successful. Most of the messages that are sent are read within three minutes. Consumers want to be contacted via their mobile devices since it is much easier. And, it is a relatively inexpensive way to market. But, in order to get the potential results offered with text marketing you must know what to do and what not to do, too.
Here are a few things that you should not do if you want to gain all of the benefits possible through text marketing.
No Value in Message
Take a look at the offer that you are sending. Is it really valuable? If it were sent to you, how would you react? A text message marketing campaign isn’t complete if the messages that are being sent are not perceived as valuable by the consumer. Go out of your way to ensure that you are sending those can’t miss out on, exclusive and always valuable offers through each campaign that is conducted. Do not make the mistake of creating a fantastic sign up offer then falling short on all of the offers sent thereafter. Continue in your quit to impress.
Not Showing Urgency
Text marketing is not a promotion for your business. It is a method of getting people to come in and patronize your business. Each of the text messages that you send to those on your list should reflect this, this the importance of a call to action in each message is valuable. Act fast! Expires tomorrow! Only for the first 250 people. Things such as this make it possible to create the sense of urgency that customers will respond to.
You must stay fresh in the minds of your customers, thus regular text messages are a must. It is your decision regarding the frequency of the offers that you will send but if it is not a regular thing, do not expect results . At the same time you must remember not to send messages too often, as this can scare people to run the other way.
It is easy to get names to add to your marketing list, but it is hard to keep them there, especially when you are not offering anything fun or exciting. If you do not do anything to keep them there, they will not stay. Make sure that this is not a mistake that you make with your text marketing program.